Should your Business Develop a Mobile App or a Responsive Website?

{By: Kristy Brost, Interactive Marketing Strategist } Recently, a question was posed on LinkedIn as to whether or not a business should invest in a mobile app. The basis for the inquiry was to point out the efficiency of this mega-trend over other current and traditional methods. The first thing a company needs to have before making this decision is a strategy, documenting what the objectives and goals are and the possible technologies that will accomplish...

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Intuit Small Business Big Game: We Made it to Round 2!

KeyLimeTie is excited to announce that you helped us make it to Round 2 of the Intuit Small Business Big Game challenge! Thank you so much for all of your votes and support.  For Round 2, we have custom content that needs be created and uploaded to our profile page for the challenge. We also need you to keep voting on a daily basis to help us get to Round 3. Keep an eye out for updates on our page h...

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What's for dinner? Check out our MojoBistro Restaurant Rave about Mastro's Chicago

We are so pumped that our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!  We feel like celebrating. What better place to hold a celebratory dinner this weekend in Chicago than Mastro's! Before you try to bribe the hostess into giving you a last minute reservation, check out o...

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Vote for KeyLimeTie and MojoBistro to win a 2013 Chicago Innovation Award

Our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award! Now, we need your help to win! It's simple. Click here to visit the Chicago Innovation Award website, and vote for MojoBistro. Look for KeyLimeTie/MojoBistro in the B2B Software and Services category.  KeyLimeTie created MojoBistro to exclusively serve the restaurant industry. Restaurants of all sizes use MojoBistro's online app building service to easily create a custom app to promote their businesses, which is important in this ever-expanding mobile world.  Creating custom iPhone, Android, and Windows Phone apps is not only affordable with MojoBistro but also smart. Our apps allow restaurants to interact directly with their customers through push notifications as well as offering reservation services. Some restaurants that use MojoBistr...

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Updating your Website Design for a Mobile World

Do you spend the majority of your time surfing the Internet on a tablet, computer, or mobile device? When you visit your favorite website on each of these gadgets does it look the same to you? Many businesses are rethinking traditional website design featuring a static homepage in favor of more modern websites with a responsive homepage. What does the mean? This means that one website works on all gadgets. Responsive website design is a logical next step in this mobile-crazed world. Here is a quick breakdown of website types for the beginner: · [Traditional Website] If your favorite website appears on your iPhone Internet browser as a mini-version of the way it views on your computer, then the business has a traditional website. · [Mobile Optimized Website] If the website appears similar to the way it appears on your computer but in a more visually appealing and orga...

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See What Our CEO Has to Say About Branding the Fun Way!

Our CEO Chris Pautsch talked to CEO Blog Nation about fun ways to put a spin on branding. Find out what he had to say by clicking here to read the article.  If you haven't already, make sure to friend us on Facebook and follow us on Twitter! 

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Vote for KeyLimeTie Every Day in the Intuit Small Business Big Game

Vote once a day, every day for KeyLimeTie in the Intuit Small Business Big Game!  Our Business Story KeyLimeTie was formed on the ambition of 2 brothers, Chris and Brian Pautsch, who combined their years of industry experience into a ...

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What's for Dinner this Weekend? Try a MojoBistro Recommended Restaurant in Chicago

Are you looking to branch out and try a new dinner spot this weekend in the Chicago area? Then why not check out the Restaurant Raves by our partner company, MojoBistro. Here are three sample reviews of delicious Chicago restaurants, and we recommend you try at least one this weekend. Twin Anchors Restaurant & Tavern, Lincoln Park:  Looking for a little bit of dining history to accompany your savory meal in C...

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The KeyLimeTie Team Volunteers at the 2013 Naperville Ribfest

On Saturday, July 6, members of the KeyLimeTie team volunteered at the 2013 Naperville Ribfest. KeyLimeTie staff and their family members took control of a beverage tent for an afternoon shift to raise money for the annual event. The Naperville Ribfest is a community fundraiser organized by the Naperville Exchange Club that raises money for organizations that work towards the elimination of child abuse and domestic violence. It was the second year in a row that the KeyLimeTie team volunteered at the event. And, the team cannot wait to volunteer next year! Do you know another local organization or event that our team might like to volunteer for or at? Let us know! Leave a comment below with the information.  About Naperville Exchange Club www.exchangeclub.org The Exchange Club, America’s Service Club, is a group of men and women working together to make our communities better places to live through programs of service in Americ...

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Integrating Mobile into Your Digital Marketing Strategy

Can you remember a day when you were not reliant on your smartphone? How many times a day do you pull your iPhone out of your pocket just to check the time? And, fancy timepieces are not the only technology to be taken over by Android phones and tablets. These days more and more people are ...

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App of the Week: 15 Seconds of Fame with the Instagram App Video Update

I’ve chronicled my life events via Instagram since a vacation to San Diego and Las Vegas back in October 2011. Instagram was a fabulous way to take photos of giant pandas and document debauchery (eating too much good food and drinking one too many margarit...

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WWDC 2013 Update: Would You Rock a Key Lime iPhone? And, What To Know About iOS 7

Among the rumors for the impending release of the next iPhone is color, color, color, and bigger screens. Personally, we are hoping for a key lime version! Is that too much to ask? At this year’s WWDC, Apple unveiled plans for a stacked iOS 7 release. Apple calls it simplicity—bringing order to complexity. We call it refreshed and cool. They say iOS 7 is completely new yet instantly familiar. We say we can’t wait to try it out! We are really excited about the “Apps Near Me” feature being released with iOS 7. Say you are downtown Chicago near Grant Park and Museum Campus, this new...

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KeyLimeTie Partners with Kindle Communications to Build Custom Event Technology

Whether a small company needs an affordable mobile app solution or a large corporation wants an interactive website for their annual sales meeting, KeyLimeTie is ready to tackle the project. Located in Downers Grove, Illinois, KeyLimeTie specializes in building custom web and mobile technologies to help other company’s excel in their business plans. Recently, KeyLimeTie partnered with Kindle Communications, a strategic event and co...

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KeyLimeTie Builds a Suite of Mobile Apps for Naperville Running Company

Partnering with small companies to create custom web technology in order to build their brand awareness and engage their customers is KeyLimeTie’s strength. KeyLimeTie is a full-service design, development, and digital strategy agency specializing in web and mobile technologies across a variety of platforms. When Naperville Running Company, a boutique store that specializes in running shoes and guidance, wanted to create a suite of mobile applications as well as an optimized mobile website, they enlisted KeyLimeTie to be their technology partner. “Running is more than just a hobby to dedicated enthusiasts these days and that includes me,” said Brian Pautsch, co-founder and president of KeyLimeTie. “Some people live and breath...

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Help Nate Raise Funds for his 10th Birthday to Benefit St. Baldrick’s Foundation

Nate Pautsch, son of KeyLimeTie Co-Founder & CEO Chris Pautsch, has participated in the St. Baldrick's Foundation Shave-a-thon for the last four years in honor of his friend Mikayla Sweeney. Nate...

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Mobile Voting for the 2012 Chicago Innovation Awards Powered by KeyLimeTie

In the spirit of its namesake, the Chicago Innovation Awards has partnered with interactive design agency KeyLimeTie, to introduce a free iPhone app to facilitate mobile voting for this years The People’s Choice Award – an award category designed to allow the public to cast their votes for their favorite innovation of the year. “We’re excited to be able to open up the voting to more people with this state-of-the-art mobile app developed by KeyLimeTie,” said Luke Tanen, Executive Director of the Chicago Innovation Awards, “It’s wonderful to have something so innovative be used to vote on things that are also so innovative.” For the 11th consecutive year, the Chicago Innovation Awards will celebrate the cr...

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KeyLimeTie Named by Inc. Magazine as One of America's Fastest Growing Companies

Inc. Magazine recently named KeyLimeTie to its 2012 Inc. 5000 List, an exclusive ranking of the nation's fastest-growing private companies in the US. Ranked at No. 2171, KeyLimeTie joins 240 other Chicago area-based companies, including customers Authentify, PLS Financial Services, Parts Town and Meatheads, among other prominent brands featured on this year’s list. “Being recognized b...

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One of Chicago's Premier Workplaces for the 3rd Year in a Row

For the third consecutive year KeyLimeTie has been named one of Chicago's 101 Best and Brightest Companies to Work For™ by the National Association for Business Resources (NABR). The award recognize...

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MojoBistro launches on KeyLimeTie's 5th Year Anniversary

Today, on our 5th anniversary at KeyLimeTie, we’re excited to announce another excellent product. MojoBistro, built especially for restaurants, lets individuals and organizations create and maintain their own customer-centric mobile apps and websites. Have you considered an iPhone, Android, or Windows app or mobile website for your...

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Native v. Web Applications: Why Both Help Connect Your Company With Consumers

Is your company considering creating a web or mobile application? Whether you’re in the beginning or end stage of the mobile development process, with the proper outreach, you’re poised to connect with mobile and smartphone users across the US and internationally. More and more, customers are looking for solutions to daily challenges that your business may be able to fulfill. In this article, we’re going to untangle the debate on native v. web applications and consider how mobile advertising could affect your business. Also, we provide insight into why these two mobile options are essential in connecting with your mobile consumers using recent analyses.  What’s the difference? There are several major differences between native and web applications. The most significant difference is that web applications are like mobile websites, whereas native applications have to be downloaded on...

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Lucas Oil - On the Edge application for the iPhone

Can’t get enough extreme sports?  Always looking to go faster?   Well now you can have the rush in the palm of your hand.   Keylime Tie is proud to announce, in partnership with Lucas Oil, the release of On the Edge for the iPhone platform. On the Edge is an edgy, exciting show that exposes SPEED ...

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SOPA and PIPA Reaction - The Day the Web Went Black

While SOPA (StopOnline Piracy Act) and PIPA (Protect IP Act) are not new topics, much of the general public was newly introduced to these terms Wednesday, January 18th 2012, as thousands of websites took a stand against the proposed legislation. SOPA / PIPA Overview At a high level SOPA and PIPA are proposed legislation, in the U.S. House of Representatives and Senate respectively, that would require search engines, advertisers, ISPs and other internet entities to regulate content and be responsible to remove allegedly infringing content. In theory, the ideas behind both bills are important and are recognized by many to be necessary in the fight against piracy, but the current versions are very broad. CNN has a great article, SOPA Explained: What it is and Why it Matters, while Marketing Land shares, What All Marketers Need To Know About SOPA - The Stop Online Piracy A...

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New Facebook Insights for Page Admins

If you haven’t noticed already, Facebook has quietly introduced a new set of insight analytics for Facebook Page admins, which provides better detail on how well their stories engage their audience. The update makes it easier for users to interpret the data and includes great visuals to display user interactions and total reach of the content.   One of the new data points ‘...

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How We Made a Fun Plush Angry Birds Game

We recently facilitated an on-site hackathon at a client's office, where the KeyLimeTie team came in and produced the event for them and served as facilitators while their employees developed their ideas. We decided to have a bit of fun with it, knowing that everyone needs a break after long hours of intensive coding and brainstorming. What if Angry Birds were real? Angry B...

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How to Implement Social Sign-In - Summary From SocialDevCamp Chicago

Chris Grove, CTO This past weekend, I spoke at SocialDevCamp Chicago with developers about how to integrate social sign-in features into their webistes and apps. Here are some of the key points from the talk. What is "social sign-in?" Social sign-in features enable your website visitors to register for your website or application using an existing login of their choice, such as their Facebook, Google, or Twitter profile.  As a web developer, you can leverage a third party as an identity provider and at the same time you can reduce "login fatigue" for your users. Some benefits of using social sign-in on your website include: Increased conversion rate ...

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KeyLimeTie's Chris Grove to speak at SocialDevCamp Chicago on Social Sign-in

Chris Grove, CTO Chris Grove will be teaching developers how to build login sequences for applications using Twitter, Facebook, Google and other popular services. People suffer "login fatigue;" they've grown tired of being required to create a new username and password for each service they join. Grove's talk will show just how easy it is for developers to relieve their users' pain by giving them an option to use an existing account. SocialDevCamp Chicago is a weekend conference for entrepreneurs and developers who build social web applications. Several KeyLimeTie employees are a part of the team that produces this annual event, which draws several hundred attendees and has featured speakers from companies including Google, Facebook, Grou...

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Weighing Importance of SEO Factors - Periodic Table of SEO Elements

We receive our fair share of questions regarding Search, SEO, and Google. How can we get our site to rank higher? What is the most important SEO factor? There are many ideas, opinions, and explanations of what factors into the algorithms. View the full Periodic Table of SEO Elements on Search Engine Land A couple of months ago, the guys over at Search Engine Land put together this Periodic Table of SEO Elements. It’s a high level overview highlighting the most important factors in Content, HT...

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Reframing the Mobile App vs. Mobile Web Debate

It's a debate that's raged since the first smartphones hit the market: should you develop native mobile applications, or web sites that are optimized for mobile devices?  The answer seems as elusive as e...

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KeyLimeTie CEO Chris Pautsch Quoted in Crain's Chicago Business

We're thrilled that our CEO, Chris Pautsch, was quoted in two separate Crain's Chicago Buisness articles surrounding mobile apps. Crain's approached Chris to comment on what works about the business applications area CEOs such as Billy Dec of Rockit Ranch Productions, Helmut Jahn (Murphy/Jahn), and Justin Seidenberg (Kiqstart Music) swear by. Here are the quotes, with links to articles: "A (video chat) app like Skype provides an extra layer of interaction that helps reinforce your message. If you have to air a gr...

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KeyLimeTie Recognized as one of Chicago's 101 Best and Brightest Companies to Work For

For the second year in a row KeyLimeTie has been named as one of "Chicago’s 101 Best and Brightest Companies to Work For" by the National Association for Business Resources (NABR). Here's a link to the press release we just issued about the honor. Receiving this award again further validates for us KeyLimeTie’s continued commitment to fostering a posit...

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My First Hackathon - A Day at the Ji-V Hack with Team KeyLimeTie

Presenting Team KeyLimeTie's app at the Ji-V Hack This past weekend I attended my first hackathon: the Ji-V Hack. After a long day and a lot of fun, our team came in 2nd place. I learned a lot in the process and hope to participate in another hackathon soon. In the morning when I ...

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What's New in iOS5?

Greetings from San Francisco! Chris Grove and I are at the Apple WWDC conference all week learning about all of the new features coming out from Apple very soon. In Monday’s Keynote, several things were announced including details on the new Lion OS, iOS5 and iCloud. As a participant of the conference, we received access to the iOS5 beta and there’s a lot of great new features. Here are some of the ones that are of particular interest. Noti...

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Windows Phone Rapidly Growing, App Development Opportunities

Consumers are showing increased interest in Windows Phone 7 devices, known for their fresh, intuitive user interfaces with a clean design. Microsoft is well poised as a contender in the smartphone market dominated by Apple and Google. At KeyLimeTie, we're seeing growing interest from clients as well, and are engaged in several projects to take existing iOS and Android apps and build WP7 versions of them. Analysts have projected that WP7 could overtake the iPhone's marketshare as early as 2015. Today the WP7 app marketplace is sti...

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New Windows Phone 7 App for Naperville Running Company

We're thrilled to announce the release the Naperville Running Company app for Windows Phone, based upon our earlier iOS version. The Naperville Running Company app allows users to calculate their run pace, view recent store news, upcoming events, and receive alerts on things related to the store. If you have Zune installed on your PC, you can download the app from the Marketplace. Microsoft invited KeyLimeTie COO Brian Pautsch (@brianpautsch) and CIO Peter Morano (@petermorano) to attend an intensive, week-long Windows Phone development accelerator where Microsoft made their WP7 developer trainers available t...

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Peter Morano to Present at American Press Institute in Washington, DC

Peter Morano, CIO KeyLimeTie CIO Peter Morano is scheduled to present his talk, "Developing a Successful Mobile Strategy" at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC. Pete's talk will discuss the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require de...

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Recap: Cross-Platform Mobile Development at the Mobile Visionary Roundtable

Chris Grove, CTO KeyLimeTie CTO Chris Grove served as a panelist this past month at the Mobile Visionary Roundtable for the Illinois Technology Association.  The roundtable focused on "cross-platform" app development, or developing apps for multiple operating systems including iPhone, Android, Windows, BlackBerry and others. In today's mobile ecosystem, developers have the option of developiong either "natively," (in the specific development environment and language for the corresponding poatform), or using a cross-platform development environment where the app is written in a single codebase and compiled for each target operating system.  Both have their advantages, and the choice comes ...

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KeyLimeTie Sponsors Microsoft Web Camps

Microsoft Web Camp Hackathon winners holding prize check from KeyLimeTie KeyLimeTie sponsored the Microsoft Web Camp for Chicago on May 26-27, hosted by Developer Evangelists Clark Sell and Brando...

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Twisted Maestro: Designing My First iPhone Game

As a Senior Software Developer at KeyLimeTie, my day-to-day work requires me to focus on some very technical issues. A typical day may include creating a REST web service, optimizing software for thread-safety and ...

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Chris Grove at Mobile Visionary Roundtable on Cross-Platform App Development

Chris Grove, CTO KeyLimeTie's Chris Grove will serve on the panel for the Illinois Technology Association's Mobile Visionary Roundtable on Wednesday, May 18. The panel, moderated by Mobile Visionary Roundtable chair Alex Bratton and also featuring Ron Franczyk of Red Foundry, will cover cross-platform app development. Come and hear these experts discuss cross-platform development tools, native application development, and technical design concerns of building a cross-platform application. Date: Wednesday, May 18, 2011 Time: 8:30am – 10:30am Location: ITA/TechNexus – Conference Room A/B, 200 South Wacker 15th Floor, Chicago,...

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Google's +1 Experiment Adds Social Recommendations to Search

Google now goes to +1. Three weeks ago, Google announced the +1 button, an experiment that they hope incorporates social recommendations with search results. Since then, a portion of Google users have begun to see a +1 button next to their search results when logged into their Google accounts. If you don’t see it immediately, visit the Search Experiments section of Google Labs and enable this option. The +1 button allows you to inform other people in your network about a website you like by simply clicking a button. It works a lot like Facebook’s “Like Button,” but it does a little more. The +1 Button also influences how these sites show up in others’ search results. Plus, users can always undo a +1 if they did...

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Move Over Like Button, Facebook Releases the Send Button

Last week, Facebook announced their new Send Button. Similar to the Like button seen on most up-to-date websites, the Send button connects the page you are currently visiting to your social network on Facebook. This helps make the web more "social" for users, and it also further secures Facebook's dominance as the most popular US website and most widely used social network. How does the Send Button work? It appears on a website just like the Like button. Instead of publishing a "Like" to your news feed, the Send Button allows you to send any Facebook friend group a private message with a link to the current web page. For website owners, the Send Button makes it ...

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Parts Town Nominated for ITA CityLIGHTS Awards

KeyLimeTie is thrilled to announce that client Parts Town has been named a finalist for the Best Strategic Use of Technology category of the Illinois Technology Association CityLIGHTS Award! Voting is now open, so please visit the CityLIGHTS awards voting survey and cast your vote for Parts Town within the "Best Strategic Use of Technology" category before voting ends on April 29, 2011. Winners will be determined based on a composite score of judges' rankings and community voting and will be announced at the ITA CityLIGHTS Awards Gala May 12. We hope to see you there! Why Parts Town? In 2010, Parts Town was recognized by Crain’s Chicago Business as the 9th fastest growing company in the Chicago area.  Over the past five yeras, Parts Town has boasted a 95...

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SXSW Report: Radical Openness: Growing TED by Giving It Away

TED provides a forum to disseminate "Ideas worth spreading." In recent years, TED has grown leaps and bounds in popularity thanks to the organization making "TED Talks"—attention-grabbing and inspiring 18-minute videos by their renowned list of speakers—freely available on the web for anyone around the world to view. June Cohen, executive producer at TED, gave a talk at SxSW entitled Radical Openness: Growing TED By Giving it Away. She outlined the counter-intuitive steps that TED has taken over the past several years to open up the elite, private conference to the world. While conventional wisdom told them to treat the TED brand like a luxury and keep it scarce, they were driven by their singular goal o...

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SxSW Interactive 2011 Attendee Recap and Discussion April 6th at Illinois Technology Association

SxSW Interactive has received more than its fair share of press coverage in the past several weeks.  The blowout conference is billed as the "hip" place to be for new media companies, entrepreneurs, designers, developers, UX architects and social media mavens. Please join KeyLimeTie on Wednesday, April 6th from 3:00-5:00pm at the Illinois Technology Association, 200 S. Wacker Dr., 15th Floor for a SxSW Interactive 2011 Attendee Recap and Discussion by area attendees of SxSW Interactive in Austin, TX. To attend, please RSVP on the ITA website. KeyLimeTie Presents:SxSW Interactive 2011 Attendee Recap and Discussion Sponsored by Illinois Technology Association Synopsis: If you attended SxSW, this is your chance to meet with fellow attendees, compare notes, and reinforce what you learned.  If you did not attend, come ...

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SXSW Report: User Experience and Cross Platform App Development

At SXSW Interactive, Carlo Longino (@caaarlo), Community Manager for the Wireless Industry Partnership (WIP) talked about designing the user experience across platforms. You can View Carlo Longino's slides on Slideshare. "Cross-platform" today means more than the difference between an iPhone and an Android phone. There are many device types, ranging from desktops, laptops, smartphones, tablets, TVs/set tops, GPS units to cars. True cross-platform UX means accounting for all of the various ways users will access your content. Longino said, "There are two choices; ignore multiple devices (which many are doing), or you can account for them." It isn't simply about adapting content to specific screen sizes. Devices, Users, and Context Longino smartly broke down the topic into three realms of understanding; devices, users and con...

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SXSW Report: Federating the Social Web Panel

Panelists at the Federating the Social Web panel at SxSW 2011 Last weekend at SxSW, I attended the panel entitled Federating the Social Web, moderated by Evan Prodromou (StatusNet) and featuring Monica Wilkinson (SocialCast), Kevin Marks (MicroFormats.org), and Dan Peterson (Open Social, Google). They held a robust discussion about...

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KeyLimeTie at SXSW Interactive 2011

iPad Session from SxSW Interactive 2010 KeyLimeTie is attending SxSW Interactive for the second year in a row, to immerse ourselves in the latest technologies, meet with clients and partners, grow our business, and have a good time. This year, we're particularly interested in le...

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Support Nate Pautsch in fundraising for St. Baldrick's (and make Chris shave his head)

Nate before shaving his head for St. Baldrick's. My nephew Nate is shaving his head again this year for the St. Baldrick's event at the Downers Grove High School on Friday, March 11. He's been growing his hair out since August and now is raising money from family and friends to donate to cancer research. When Nate's friend Mikayla was just 5 years old, she was diagnosed with a Wilms tumor, a form kidney cancer. During her treatment to overcome disease, she temporarily lost her hair, prompting Nate to volunteer his head for St. Baldrick's. This is the se...

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Naperville Running Company iPhone App featured on Naperville Community Television (NCTV)

Kris Hartner of Naperville Running Company was interviewed by Naperville Community Television in a spot about mobile apps for retail. The segment featured the store's iPhone app, built by KeyLimeTie. Hartner describes how the app features an events calendar, links to register for an event, and has plans to add mobile shopping. The app receives 20-30 downloads per week—an impressive number for a local store. Watch the interview featuring Kris Hartner and the Naperville Running Company iPhone app by KeyLimeTie on the Naperville Television 17 website. Need an app for your company? We're happy to discuss how you can use a mobile app to help boost your brand by providing users entertaining content and fun experiences. Give us a call at 630.598.9000, a...

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Reflections from UX4Good, a Designers' Hackathon to Solve Social Problems

Graphic Facilitation of the UX4Good concept by Brandy Agerbeck Last weekend I had the privilege of participating in UX4Good. KeyLimeTie enthusiastically signed on as the Livestream Sponsor, and I worked with the social media team that produced the livestream and liveblogging. UX4Good is self-described as a "wildly ambitious effort to design systemic solutions for some of the most ve...

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