Recently, a question was posed on LinkedIn as to whether or not a business should invest in a mobile app. The basis for the inquiry was to point out the efficiency of this mega-trend over other current and traditional methods.
The first thing a company needs to have before making this decision is a strategy, documenting what the objectives and goals are and the possible technologies that will accomplish them. In this blog post, we are going to look at the pros of creating mobile apps vs. responsive websites.
Here are three foundational pros of a Mobile App:
1. User Experience: Native apps have a better UX across the board. You should consider touch screen navigation, interactive features, and the incorporated use of other phone features such as GPS and cameras. You have so much to work with compared to other mobile optimized solutions.
2. User Engagement: Mobile app...
KeyLimeTie is excited to announce that you helped us make it to Round 2 of the Intuit Small Business Big Game challenge! Thank you so much for all of your votes and support.
For Round 2, we have custom content that needs be created and uploaded to our profile page for the challenge. We also need you to keep voting on a daily basis to help us get to Round 3. Keep an eye out for updates on our page here, and thanks again for voting!
You can vote once a day, every day until Oct. 13 to help us make it to Round 3...
We are so pumped that our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!
We feel like celebrating. What better place to hold a celebratory dinner this weekend in Chicago than Mastro's! Before you try to bribe the hostess into giving you a last minute reservation, check out our Restaurant Rave that was previously posted on MojoBistro's blog. Go Bears!
Mastro's Steakhouse, Chicago: Review by Kate Currin Seiferth
The first time we dined at Mastro’s on Dearborn in Chicago,
the server asked us if it was a special occasion. It wasn’t for us, but it was
clear why she asked. This place oozes sophistication with its polished finery,
Our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!
Now, we need your help to win! It's simple. Click here to visit the Chicago Innovation Award website, and vote for MojoBistro. Look for KeyLimeTie/MojoBistro in the B2B Software and Services category.
KeyLimeTie created MojoBistro to exclusively serve the restaurant industry. Restaurants of all sizes use MojoBistro's online app building service to easily create a custom app to promote their businesses, which is important in this ever-expanding mobile world.
Creating custom iPhone, Android, and Windows Phone apps is not only affordable with MojoBistro but also smart. Our apps allow restaurants to interact directly with their customers through push notifications as well as offering reservation services. Some restaurants that use MojoBistro for their mobile marketing include Carnivale, Tavern on Rush, Nick's Fish Market, Two Brothers Brewing, and The Clubhouse.
To read more, visit ...
Do you spend the majority of your time surfing the Internet
on a tablet, computer, or mobile device? When you visit your favorite website
on each of these gadgets does it look the same to you?
Many businesses are rethinking traditional
website design featuring a static homepage in favor of more modern websites
with a responsive homepage. What does the mean? This ...
Our CEO Chris Pautsch talked to CEO Blog Nation about fun ways to put a spin on branding. Find out what he had to say by clicking here to read the article.
If you haven't already, make sure to friend us on Facebook and follow us on Twitter!
Vote once a day, every day for KeyLimeTie in the Intuit Small Business Big Game!
Our Business Story
KeyLimeTie was formed on the ambition of 2 brothers, Chris
and Brian Pautsch, who combined their years of industry experience into a
shared vision to build the boutique tech agency. Since 2007, they have grown
KeyLimeTie from humble beginnings with 3 employees to more than 30 employees,
while still keeping their employees and customers feeling like part of the
family. Chris and Brian are both on a first-name basis with KLT clients and
strive to remain available to speak with clients one-on-one. We were selected
as 1 of Chicago's 101 Best & Brightest Companies to Work For 3 years in a
Now go vote here for us each day until the contest is up so we can win a shot at a commercial during the BIG GAME! Tha...
Are you looking to branch out and try a new dinner spot this weekend in the Chicago area? Then why not check out the Restaurant Raves by our partner company, MojoBistro. Here are three sample reviews of delicious Chicago restaurants, and we recommend you try at least one this weekend.
On Saturday, July 6, members of the KeyLimeTie team volunteered at the 2013 Naperville Ribfest. KeyLimeTie staff and their family members took control of a beverage tent for an afternoon shift to raise money for the annual event. The Naperville Ribfest is a community fundraiser organized by the Naperville Exchange Club that raises money for organizations that work towards the elimination of child abuse and domestic violence. It was the second year in a row that the KeyLimeTie team volunteered at the event. And, the team cannot wait to volunteer next year!
Do you know another lo...
Can you remember a day when you were not reliant on your smartphone? How many times a day do you pull your iPhone out of your pocket just to check the time? And, fancy timepieces are not the only technology to be taken over by Android phones and tablets. These days more and more people are giving up desktop computers and laptops to manage email, read books, and surf the web on the more portable and the more affordable technology such as smartphones and tablets.
Needless to say, this phenomenon is making mobile an extremely important part of your digital marketing strategy. Your business needs to have a mobile presence of some kind or another beyond your traditional website. If you are not already integrating mobile into your marketing plan and budget, the perfect time to start is now!
The top two ways to integrate mobile seamlessly into your digital marketing strategy is to create a custo...
I’ve chronicled my life events via Instagram since a vacation to San Diego and Las Vegas back in October 2011. Instagram was a fabulous way to take photos of giant pandas and document debauchery (eating too much good food and drinking one too many margaritas by the Encore pool). Even now in 2013, I am still a loyal user of Instagram despite the plethora of new photography apps...
Among the rumors for the impending release of the next iPhone is color, color, color, and bigger screens. Personally, we are hoping for a key lime version! Is that too much to ask?
At this year’s WWDC, Apple unveiled plans for a stacked iOS 7 release. Apple calls it simplicity—bringing order to complexity. We call it refreshed and cool. They say iOS 7 is completely new yet instantly familiar. We say we can’t wait to try it out!
We are really excited about the “Apps Near Me” feature being released with iOS 7. Say you are downtown Chicago near Grant Park and Museum Campus, this new feature will recommend apps that are relevant to ...
Whether a small company needs an affordable mobile app
solution or a large corporation wants an interactive website for their annual
sales meeting, KeyLimeTie is ready to tackle the project. Located in Downers
Grove, Illinois, KeyLimeTie specializes in building custom web and mobile
technologies to help other company’s excel in their business plans.
Recently, KeyLimeTie partnered with Kindle Communications, a
strategic event and communications agency in Chicago, to deliver new technology
projects for their clients. The first was an iPad app for a corporate sales
meeting. KeyLimeTie’s dedicated project manager worked side-by-side with the
team at Kindle Communications to deliver the project on time and at a fair
price. The iPad app allowed parti...
Partnering with small companies to create custom web
technology in order to build their brand awareness and engage their customers
is KeyLimeTie’s strength. KeyLimeTie is a full-service design, development, and
digital strategy agency specializing in web and mobile technologies acro...
Nate Pautsch, son of KeyLimeTie Co-Founder & CEO Chris Pautsch, has participated in the St. Baldrick's Foundation Shave-a-thon for the last four years in honor of his friend Mikayla Sweeney. Nate met Mikayla, who was diagnosed with kidney cancer at the age of 5, at school, and the pair became fast friends. Since then, Nate continues to shave his head to raise money for St. Baldrick’s Foundation, which raises funds for life-saving childhood cancer research.
Mikayla says that “because of organizations like St. Baldrick’s, I have been in remission for four years.”
Nate is once again raising money for all the children suffering from cancer. Nate will shave his head on March 8 in recognition of Mikayla and in culmination of raising funds for St. Baldrick’s.
Today, February 26, is Nate’s birthday. And all Nate wants for his birthday is to raise fu...
In the spirit of its namesake, the Chicago Innovation Awards has partnered with interactive design agency KeyLimeTie, to introduce a free iPhone app to facilitate mobile voting for this years The People’s Choice Award – an award category designed to allow the public to cast their votes for their favorite innovation of the year.
“We’re excited to be able to open up the voting to more people with this state-of-the-art mobile app developed by KeyLimeTie,” said Luke ...
Magazine recently named KeyLimeTie to its 2012 Inc. 5000 List, an exclusive ranking
of the nation's fastest-growing private companies in the US. Ranked at No. 2171,
KeyLimeTie joins 240 other Chicago area-based companies, including customers Authentify,
PLS Financial Services, Parts Town and Meatheads, among other
prominent brands featured on this year’s list.
“Being recognized by Inc. Magazine is a significant acco...
For the third consecutive year KeyLimeTie has been named one of Chicago's 101 Best and Brightest Companies to Work For™ by the National Association for Business Resources (NABR). The award recognizes Chicago-area businesses that display a commitment to excellence in their human resources practices and employee enrichment.
“We are delighted and honored to be included in this list of Chicago’s premier workplaces,” said Chris Pautsch, Co-Founder and CEO of KeyLimeTie. “Being recognized as a best place to work is significant because it’s decided by our employees, and they are the people who make the difference in our business every single day.”
The Best and Brightest Companies to Work For competition is a program of the National Association for Business Resources and is presented annually throughout the United States. Organizations are assessed based on categories such as communication, work-life balance, employee education, diversity, re...
Today, on our 5th anniversary at KeyLimeTie, we’re excited to announce another excellent product. MojoBistro, built especially for restaurants, lets individuals and organizations create and maintain their own customer-centric mobile apps and websites.
Have you considered an iPhone, Android, or Windows app or mobile website for your restaurant? Today, in May 2012, there’s more reason than ever to join the mobile revolution.
Specifically designed with restaurants in mind, our unique set of features showcases the menu, increases reservations, offers an ordering solutions, connects users with your location wherever they are, and interacts with your and their already existing social networks such as Yelp, Facebook, Twitter and Foursquare.
Launching on May 5-8, 2012 at the National Restaurant Association, KeyLimeTie is proud to announce this industry-changi...
Is your company considering creating a web or mobile application? Whether you’re in the beginning or end stage of the mobile development process, with the proper outreach, you’re poised to connect with mobile and smartphone users across the US and internationally. More and more, customers are looking for solutions to daily challenges that your busin...
Can’t get enough extreme sports? Always looking to go faster? Well now you can have the rush in the palm of your hand. Keylime Tie is proud to announce, in partnership with Lucas Oil, the release of On the Edge for the iPhone platform.
On the Edge is an edgy, exciting show that exposes SPEED viewers to a plethora of motorsports that do not usually have a chance to air on national television. The show features stock car racing, fig...
While SOPA (StopOnline Piracy Act) and PIPA (Protect IP Act) are not new topics,
much of the general public was newly introduced to these terms Wednesday,
January 18th 2012, as thousands of websites took a stand against the
SOPA / PIPA Overview
At a high level SOPA
and PIPA are proposed legislation, in the U.S. House of Representatives and
Senate respectively, that would require search engines, advertisers, I...
If you haven’t noticed already, Facebook has quietly introduced a new set of insight analytics for Facebook Page admins, which provides better detail on how well their stories engage their audience.
The update makes it easier for users to interpret the data and includes great visuals to display user interactions and total reach of the content. One of the new data points ‘People Talking About This’, informs page admins the number of people who created a story about your page.
Upon initial login, page admins will be alerted to take a 5 step tour of the new layout and get themselves familiar with the new data. If you have already “skipped” the tour or want to take it again it is always available to you from the settings dropdown in the top right corner.
Below is a quick snapshot of some of the new data an...
We recently facilitated an on-site hackathon at a client's office, where the KeyLimeTie team came in and produced the event for them and served as facilitators while their employees developed their ideas. We decided to have a bit of fun with it, knowing that everyone needs a break after long hours of intensive coding and brainstorming.
What if Angry Birds were real?
Angry Birds has been called "the new Super Mario Bros." I'm hard pressed to find someone with a smartphone who hasn't played it. Since Rovio sells the plush Angry Bird characters, we decided to make the game a reality.
The setup is surprisingly simple, though it took me a little searching to get i...
Chris Grove, CTO
This past weekend, I spoke at SocialDevCamp Chicago with developers about how to integrate social sign-in features into their webistes and apps. Here are some of the key points from the talk.
What is "social sign-in?"
Social sign-in features enable your website visitors to register for your website or application using an existing login of their choice, such as their Facebook, Google, or Twitter profile. As a web developer, you can leverage a third party as an identity provider and at the same time you can reduce "login fat...
Chris Grove, CTO
Chris Grove will be teaching developers how to build login sequences for applications using Twitter, Facebook, Google and other popular services. People suffer "login fatigue;" they've grown tired of being required to create a new username and password for each service they join. Grove's talk will show just how easy it is for developers to relieve their users' pain by giving them an option to use an existing account.
SocialDevCamp Chicago is a weekend conference for entrepreneurs and ...
We receive our fair share of questions regarding Search, SEO, and Google. How can we get our site to rank higher? What is the most important SEO factor? There are many ideas, opinions, and explanations of what factors into th...
It's a debate that's raged since the first smartphones hit the market: should you develop native mobile applications, or web sites that are optimized for mobile devices? The answer seems as elusive as ever. The fact that we're still having the debate is itself something of an answer though; both are viable solutions.
The debate is so often framed in either-or terms, however there's no reason you can't do both. If you expect that you have customers who will download a mobile app, then you also have ...
We're thrilled that our CEO, Chris Pautsch, was quoted in two separate Crain's Chicago Buisness articles surrounding mobile apps. Crain's approached Chris to comment on what works about the business applications area CEOs such as Billy Dec of Rockit Ranch Productions, Helmut Jahn (Murphy/Jahn), and Justin Seidenberg (Kiqstart Music) swear by.
Here are the quotes, with links to articles:
"A (video chat) app like Skype provides an extra layer of interaction that helps reinforce your message. If you have to air a grievance or a concern, a visual rendering can carry a lot more weight," says Chris Pautsch, CEO of KeyLimeTie LLC." Quoted in: The apps: Skype, GoogDocs || The user: Justin Seidenberg, owner, Kiqstart Music.
"An app like that allows (Mr. Jahn) to work directly i...
For the second year in a row KeyLimeTie has been named as one of "Chicago’s 101 Best and Brightest Companies to Work For" by the National Association for Business Resources (NABR). Here's a link to the press release we just issued about the honor.
Receiving this award again further validates for us KeyLimeTie’s continued commitment to fostering a positive work environment where employees feel valued and can develop to their full potential. Results were determined based on the respon...
Presenting Team KeyLimeTie's app at the Ji-V Hack
This past weekend I attended my first hackathon: the Ji-V Hack. After a long day and a lot of fun, our team came in 2nd place. I learned a lot in the process and hope to participate in another hackathon soon.
In the morning when I arrived, I first walked around and talked with a few of the other participants. Our team ...
Greetings from San Francisco! Chris Grove and I are at the Apple WWDC conference all week learning about all of the new features coming out from Apple very soon. In Monday’s Keynote, several things were announced including det...
Consumers are showing increased interest in Windows Phone 7 devices, known for their fresh, intuitive user interfaces with a clean design. Microsoft is well poised as a contender in the smartphone market dominated by Apple and Google. At KeyLimeTie, we're seeing growing interest from clients as well, and are engaged in several projects to take existing iOS and Android apps and build WP7 versions of them.
Analysts have projected that WP7 could overtake the iPhone's marketshare as early as 2015. Today the WP7 app marketplace is still in its infancy, so getting an app in the Marketplace now allows for more visibility, and there's really an opportunity for the best apps to ride the platform to success as it grows. Microsoft is even offering co-marketing opportunities to promote popular or name brand apps. Wi...
We're thrilled to announce the release the Naperville Running Company app for Windows Phone, based upon our earlier iOS version. The Naperville Running Company app allows users to calculate their run pace, view recent store news, upcoming events, and receive alerts on things related to the store. If you have Zune installed on your PC, you can download the app from the Marketplace.
Microsoft invited KeyLimeTie COO Brian Pautsch (@brianpautsch) and CIO Peter Morano (@petermorano) to attend an intensive, week-long Windows Phone development accelerator where Microsoft made their WP7 developer trainers available to assist with projects, with the aim of releasing ...
Peter Morano, CIO
KeyLimeTie CIO Peter Morano is scheduled to present his talk, "Developing a Successful Mobile Strategy" at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.
Pete's talk will discuss the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native application...
Chris Grove, CTO
KeyLimeTie CTO Chris Grove served as a panelist this past month at the Mobile Visionary Roundtable for the Illinois Technology Association. The roundtable focused on "cross-platform" app development, or developing apps for multiple operating systems including iPhone, Android, Windows, BlackBerry and others.
In today's mobile ecosystem, developers have the option of developiong either "natively," (in the specific development environment and language for the corresponding poatform), or using a cross-platform development environment where the app is written in a single codebase and compiled for each target operating system. Both have their adva...
Microsoft Web Camp Hackathon winners holding prize check from KeyLimeTie
KeyLimeTie sponsored the Microsoft Web Camp for Chicago on May 26-27, hosted by Developer Evangelists Clark Sell and Brandon Satrom and drew over 300 attendees. The event is a part of a national series designed to allow people to learn to build websites using ASP.NET MVC, WebMatrix, OData and other Microsoft technologies.
The first day of the Web Camp featured all-day sessions covering MVC 3.0, WebMatrix, jQuery, and HTML5. The second day featured hands-on sessions and a 24-hour hackathon sponsored in part by KeyLimeTie. Five teams survived the intense, 24-hour ha...
As a Senior Software Developer at KeyLimeTie, my day-to-day work requires me to focus on some very technical issues. A typical day may include creating a REST web service, optimizing software for thread-safety and performance, or even critiquing open-source frameworks. Although these technical challenges are satisfying, I never really need to tap into my right-brain skills which include extensive graphic arts and music experience.
In my free time I enjoy merging these technical and artistic sides and my latest project is the iPhone game I’ve branded as "Twisted Maestro." This easy to learn game presents a player with a piano-like device used for testing finger dexterity and visual acuity.
When deciding how to model the gameplay of Twisted Maestro, I first had to acknowledge that I don’t fall into the target demographic of many of today’s popular games. I frequented video arcades during the early 80’s, but over time I’ve very m...
Chris Grove, CTO
KeyLimeTie's Chris Grove will serve on the panel for the Illinois Technology Association's Mobile Visionary Roundtable on Wednesday, May 18. The panel, moderated by Mobile Visionary Roundtable chair Alex Bratton and also featuring Ron Franczyk of Red Foundry, will cover cross-platform app development. Come and hear these experts discuss cross-platform development tools, native application development, and technical design concerns of building a cross-platform application.
Date: Wednesday, May 18, 2011
Time: 8:30am – 10:30am
Location: ITA/TechNexus – Conference Room A/B, 200 South Wacker 15th Floor, Chicago, IL 60606
RSVP Here: http://www.illinoistech.org/event.aspx/3409
Google now goes to +1.
Three weeks ago, Google announced the +1 button, an experiment that they hope incorporates social recommendations with search results. Since then, a portion of Google users have begun to see a +1 button next to their search results when logged into their Google accounts. If you don’t see it immediately, visit the Search Experiments section of Google Labs and enable this option.
The +1 button allows you to inform other people in your network about a website you like by simply clicking a button. It works a lot like Facebook’s “Like Button,” but it does a little more. The +1 Button also influences how these sites show up in others’ search results. Plus, users can always undo a +1 if they didn’t mean to flag the site.
The +1 button appears to the right of the search result title. Here youcan see the +1 icon as it appears after you recommend a link.
The +1 button is still in an exp...
Last week, Facebook announced their new Send Button. Similar to the Like button seen on most up-to-date websites, the Send button connects the page you are currently visiting to your social network on Facebook. This helps make the web more "social" for users, and it also further secures Facebook's dominance as the most popular US website and most widely used social network.
How does the Send Button work? It appears on a website just like the Like button. Instead of publishing a "Like" to your news feed, the Send Button allows you to send any Facebook friend group a private message with a link to the current web page. For website owners, the Send Button makes it much easier for visitors to share your content directly w...
KeyLimeTie is thrilled to announce that client Parts Town has been named a finalist for the Best Strategic Use of Technology category of the Illinois Technology Association CityLIGHTS Award!
Voting is now open, so please visit the CityLIGHTS awards voting survey and cast your vote for Parts Town within the "Best Strategic Use of Technology" category before voting ends on April...
TED provides a forum to disseminate "Ideas worth spreading." In recent years, TED has grown leaps and bounds in popularity thanks to the organization making "TED Talks"—attention-grabbing and inspiring 18-minute videos by their renowned list of speake...
SxSW Interactive has received more than its fair share of press coverage in the past several weeks. The blowout conference is billed as the "hip" place to be for new media companies, entrepreneurs, designers, developers, UX architects and social media mavens.
Please join KeyLimeTie on Wednesday, April 6th from 3:00-5:00pm at the Illinois Technology Association, 200 S. Wacker Dr., 15th Floor for a SxSW Interactive 2011 Attendee Recap and Discussion by area attendees of SxSW Interactive in Austin, TX. To attend, please RSVP on the ITA website.
KeyLimeTie Presents:SxSW Interactive 2011 Attendee Recap and Discussion
Sponsored by Illinois Technology Association
If you attended SxSW, this is your chance to mee...
At SXSW Interactive, Carlo Longino (@caaarlo), Community Manager for the Wireless Industry Partnership (WIP) talked about designing the user experience across platforms. You can View Carlo Longino's slides on Slideshare.
"Cross-platform" today means more than the difference between an iPhone and an Android phone. There are many device types, ranging from desktops, laptops, smartphones, tablets, TVs/set tops, GPS units to cars. True cross-platform UX means accounting for all of the various ways users will access your content. Longino said, "There are two choices; ignore multiple devices (which many are doing), or you can account for them." It isn't simply about adapting content to specific screen sizes.
Devices, Users, and Context
Longino smartly broke down the topic into three realms o...
Panelists at the Federating the Social Web panel at SxSW 2011
Last weekend at SxSW, I attended the panel entitled Federating the Social Web, moderated by Evan Prodromou (StatusNet) and featuring Monica Wilkinson (SocialCast), Kevin Marks (MicroFormats.org), and Dan Peterson (Open Social, Google). They held a robust discussion about the standards and practices that are enabling interoperability between disparate social websites.
The fundamental definition of a “federated" social web is that there is no single source of anyone’s social data, rat...
iPad Session from SxSW Interactive 2010
KeyLimeTie is attending SxSW Interactive for the second year in a row, to immerse ourselves in the latest technologies, meet with clients and partners, grow our business, and have a good time. This year, we're particularly interested in learning the latest in mobile and tablet user experience, social media as the field matures, and game theory.
We'll be Live Tweeting
Yep, like everyone else, we'll do our best to live-tweet the sessions we attend. If you're not attending SxSW and want a glimpse, follow @KeyLimeTie this weekend for tidbits of what we're experiencing.
Who do we want to meet?
CEO Chris Pautsch and Director of Marketing Tim Courtney will be attending sessions and parties in full force, and we look forward to meeting you. We especially want to meet you if you are an advertising, marketing or interactive agency who needs amazing...
Nate before shaving his head for St. Baldrick's.
My nephew Nate is shaving his head again this year for the St. Baldrick's event at the Downers Grove High School on Friday, March 11. He's been growing his hair out since August and now is raising money from family and f...
Kris Hartner of Naperville Running Company was interviewed by Naperville Community Television in a spot about mobile apps for retail. The segment featured the store's iPhone app, built by KeyLimeTie.
Hartner describes how the app features an events calendar, links to register for an event, and has plans to add mobile shoppi...
KeyLimeTie is a full-service design, development & digital strategy agency, helping clients communicate more effectively and intimately with their customers through interactive marketing channels.
Specializing in web and mobile application development across a variety of platforms, KeyLimeTie provides content management, ecommerce, and custom application solutions, while also assisting customers with social media campaign and reputation management.