Should your Business Develop a Mobile App or a Responsive Website?

{By: Kristy Brost, Interactive Marketing Strategist } Recently, a question was posed on LinkedIn as to whether or not a business should invest in a mobile app. The basis for the inquiry was to point out the efficiency of this mega-trend over other current and traditional methods. The first thing a company needs to have before making this decision is a strategy, documenting what the objectives and goals are and the possible technologies that will accomplish them. In this blog post, we are going to look at the pros of creating mobile apps vs. responsive websites. Here are three foundational pros of a Mobile App: 1. User Experience: Native apps have a better UX across the board. You should consider touch screen navigation, interactive features, and the incorporated use of other phone features such as GPS ...

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Intuit Small Business Big Game: We Made it to Round 2!

KeyLimeTie is excited to announce that you helped us make it to Round 2 of the Intuit Small Business Big Game challenge! Thank you so much for all of your votes and support.  For Round 2, we have custom content that needs be created and uploaded to our profile page for the challenge. We also need you to keep voting on a daily basis to help us get to Round 3. Keep an eye out for updates on our page here, and thanks again for voting! You can vote once a day, every day until Oct. 13 to help us make it to Round 3. The ultimate goal is winning a Super Bowl commercial!  

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What's for dinner? Check out our MojoBistro Restaurant Rave about Mastro's Chicago

We are so pumped that our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!  We feel like celebrating. What better place to hold a celebratory dinner this weekend in Chicago than Mastro's! Before you try to bribe the hostess into giving you a last minute reservation, check out our Restaurant Rave that was previously posted on MojoBistro's blog. Go Bears!  Mastro's Steakhouse, Chicago: Review by Kate Currin Seiferth The first time we dined at Mastro’s on Dearborn in Chicago, the server asked us if it was a special occasion. It wasn’t for us, but it was clear why she asked. This place oozes sophisti...

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Vote for KeyLimeTie and MojoBistro to win a 2013 Chicago Innovation Award

Our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award! Now, we need your help to win! It's simple. Click here to visit the Chicago Innovation Award website, and vote for MojoBistro. Look for KeyLimeTie/MojoBistro in the B2B Software and Services category.  KeyLimeTie created MojoBistro to exclusively serve the restaurant industry. Restaurants of all sizes use MojoBistro's online app building service to easily create a custom app to promote their businesses, which is important in this ever-expanding mobile world.  Creating custom iPhone, Android, and Windows Phone apps is not only affordable with MojoBistro but also smart. Our apps al...

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Updating your Website Design for a Mobile World

Do you spend the majority of your time surfing the Internet on a tablet, computer, or mobile device? When you visit your favorite website on each of these gadgets does it look the same to you? Many businesses are rethinking traditional website design featuring a static homepage in favor of more modern websites with a responsive homepage. What does the mean? This means that one website works on all gadgets. Responsive website design is a logical next step in this mobile-crazed world. Here is a quick breakdown of website types for the beginner: · [Traditional Website] If your favorite website appears on your iPhone Internet browser as a mini-version of the way it views on your computer, then the business has a traditiona...

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See What Our CEO Has to Say About Branding the Fun Way!

Our CEO Chris Pautsch talked to CEO Blog Nation about fun ways to put a spin on branding. Find out what he had to say by clicking here to read the article.  If you haven't already, make sure to friend us on Facebook and follow us on Twitter! 

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Vote for KeyLimeTie Every Day in the Intuit Small Business Big Game

Vote once a day, every day for KeyLimeTie in the Intuit Small Business Big Game!  Our Business Story KeyLimeTie was formed on the ambition of 2 brothers, Chris and Brian Pautsch, who combined their years of industry experience into a shared vision to build the boutique tech agency. Since 2007, they have grown KeyLimeTie from humble beginnings with 3 employees to more than 30 employees, while still keeping their employees and customers feeling like part of the family. Chris and Brian are both on a first-name basis with KLT clients and strive to remain available to speak with clients one-on-one. We were selected as 1 of Chicago's 101 Best & Brightest Companies to Work For 3 years in a row! Now go vote here for us each day until the contest is up so we can win a shot at a commercial during the BIG GAME! Thanks for your support! 

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What's for Dinner this Weekend? Try a MojoBistro Recommended Restaurant in Chicago

Are you looking to branch out and try a new dinner spot this weekend in the Chicago area? Then why not check out the Restaurant Raves by our partner company, MojoBistro. Here are three sample reviews of delicious Chicago restaurants, and we recommend you try at least one this weekend. Twin Anchors Restaurant & Tavern, Lincoln Park:  ...

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The KeyLimeTie Team Volunteers at the 2013 Naperville Ribfest

On Saturday, July 6, members of the KeyLimeTie team volunteered at the 2013 Naperville Ribfest. KeyLimeTie staff and their family members took control of a beverage tent for an afternoon shift to raise money for the annual event. The Naperville Ribfest is a community fundraiser organized by the Naperville Exchange Club that raises money for organizations that work towards the elimination of child abuse and domestic violence. It was the second year in a row that the KeyLimeTie team volunteered at the event. And, the team cannot wait to volunteer next year! Do you know another local organization or event that our team might like to volunteer for or at...

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Integrating Mobile into Your Digital Marketing Strategy

Can you remember a day when you were not reliant on your smartphone? How many times a day do you pull your iPhone out of your pocket just to check the time? And, fancy timepieces are not the only technology to be taken over by Android phones and tablets. These days more and more people are giving up desktop computers and laptops to manage email, read books, and surf the web on the more portable and the more affordable technology such as smartphones and tablets. Needless to say, this phenomenon is making mobile an extremely important part of your digital marketing strategy. Your business needs to have a mobile presence of some kind or another beyond your traditional website. If you are not already integrating mobile into your marketing plan and budget, the perfect time to start is now! The top two ways to integrate mobile seamlessly into your digital marketing strategy is to create a custom mobile app for your bu...

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App of the Week: 15 Seconds of Fame with the Instagram App Video Update

I’ve chronicled my life events via Instagram since a vacation to San Diego and Las Vegas back in October 2011. Instagram was a fabulous way to take photos of giant pandas and document debauchery (eating too much good food and drinking one too many margaritas by the Encore pool). Even now in 2013, I am still a loyal user of Instagram despite the plethora of new photography apps flooding into the app stores. These days, I even find myself opening Instagram more than Facebook and definitely way more than Twitter. And, I still don’t use Vine despite all the hype. So yesterday when the office started buzzing about the launch of video on Instagram, I couldn’t wait to make my first Instagram video masterpiece. I rounded up a few of the KeyLimeTie staff and tried it out. It was a...

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WWDC 2013 Update: Would You Rock a Key Lime iPhone? And, What To Know About iOS 7

Among the rumors for the impending release of the next iPhone is color, color, color, and bigger screens. Personally, we are hoping for a key lime version! Is that too much to ask? At this year’s WWDC, Apple unveiled plans for a stacked iOS 7 release. Apple calls it simplicity—bringing order to complexity. We call it refreshed and cool. They say iOS 7 is completely new yet instantly familiar. We say we can’t wait to try it out! We are really excited about the “Apps Near Me” feature being released with iOS 7. Say you are downtown Chicago near Grant Park and Museum Campus, this new feature will recommend apps that are relevant to near where you are located at any given time. This is stellar for our MojoBistro mobile app customers whose restaurant apps will now show up in the iTunes App Store under the “Near Me” tab for folks who are look...

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KeyLimeTie Partners with Kindle Communications to Build Custom Event Technology

Whether a small company needs an affordable mobile app solution or a large corporation wants an interactive website for their annual sales meeting, KeyLimeTie is ready to tackle the project. Located in Downers Grove, Illinois, KeyLimeTie specializes in building custom web and mobile technologies to help other company’s excel in their business plans. Recently, KeyLimeTie partnered with Kindle Communications, a strategic event and communications agency in Chicago, to deliver new technology projects for their clients. The first was an iPad app for a corporate sales meeting. KeyLimeTie’s dedicated project manager worked side-by-side with the team at Kindle Communications to deliver the project on time and at a fair price. The iPad app allowed participants at the meeting to watch videos about new products, to view the agenda for the day, take surveys to earn points, an...

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KeyLimeTie Builds a Suite of Mobile Apps for Naperville Running Company

Partnering with small companies to create custom web technology in order to build their brand awareness and engage their customers is KeyLimeTie’s strength. KeyLimeTie is a full-service design, development, and digital strategy agency specializing in web and mobile technologies across a variety of platforms. When Naperville Running Company, a boutique store that specializes in running shoes and guidance, wanted to create a suite of mobile applications as well as an optimized mobile website, they enlisted KeyLimeTie to be their technology partner. “Running i...

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Help Nate Raise Funds for his 10th Birthday to Benefit St. Baldrick’s Foundation

Nate Pautsch, son of KeyLimeTie Co-Founder & CEO Chris Pautsch, has participated in the St. Baldrick's Foundation Shave-a-thon for the last four years in honor of his friend Mikayla Sweeney. Nate met Mikayla, who was diagnosed with kidney cancer at the age of 5, at school, and the pair became fast friends. Since then, Nate continues...

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Mobile Voting for the 2012 Chicago Innovation Awards Powered by KeyLimeTie

In the spirit of its namesake, the Chicago Innovation Awards has partnered with interactive design agency KeyLimeTie, to introduce a free iPhone app to facilitate mobile voting for this years The People’s Choice Award – an award category designed to allow the public to cast their votes for their favorite innovation of the year. “We’re excited to be able to open up the voting to more people with this state-of-the-art mobile app developed by KeyLimeTie,” said Luke Tanen, Executive Director of the Chicago Innovation Awards, “It’s wonderful to have something so innovative be used to vote on things that are also so innovative.” For the 11th consecutive year, the Chicago Innovation Awards will celebrate the creative spirit of the Chicago region by honoring its most innovative new products and services. Past winning organizations ranged in size from small to large, were both for-profit and not-for-profit,...

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KeyLimeTie Named by Inc. Magazine as One of America's Fastest Growing Companies

Inc. Magazine recently named KeyLimeTie to its 2012 Inc. 5000 List, an exclusive ranking of the nation's fastest-growing private companies in the US. Ranked at No. 2171, KeyLimeTie joins 240 other Chicago area-based companies, including customers Authentify, PLS Financial Services, Parts Town and Meatheads, among other prominent brands featured on this year’s list. “Being recognized by Inc. Magazine is a significant accomplishment and designation that we aspired to achieve when we started KeyLimeTie 5 years ago” said Chris Pautsch, Co-Founder and CEO of KeyLimeTie. “We are proud to be included with the other companies on the list who have achieved similar, accelerated growth over the past few years.” For the 3-year period, KeyLimeTie ach...

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One of Chicago's Premier Workplaces for the 3rd Year in a Row

For the third consecutive year KeyLimeTie has been named one of Chicago's 101 Best and Brightest Companies to Work For™ by the National Association for Business Resources (NABR). The award recognizes Chicago-area businesses that display a commitment to excellence in their human resources practices and employee enrichment. “We are delighted and honored to be included in this list of Chicago’s premier workplaces,” said Chris Pautsch, Co-Founder and CEO of KeyLimeTie. “Being recognized as a best place to work is significant because it’s decided by our employees, and they are the people who make the difference in our business every single day.” The Best and Brightest Companies t...

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MojoBistro launches on KeyLimeTie's 5th Year Anniversary

Today, on our 5th anniversary at KeyLimeTie, we’re excited to announce another excellent product. MojoBistro, built especially for restaurants, lets individuals and organizations create and maintain their own customer-centric mobile apps and websites. Have you considered an iPhone, Android, or Windows app or mobile website for your restaurant? Today, in May 2012, there’s more reason than ever to join the mobile revolution. Specifically designed with restaurants in mind, our unique set of features...

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Native v. Web Applications: Why Both Help Connect Your Company With Consumers

Is your company considering creating a web or mobile application? Whether you’re in the beginning or end stage of the mobile development process, with the proper outreach, you’re poised to connect with mobile and smartphone users across the US and internationally. More and more, customers are looking for solutions to daily challenges that your business may be able to fulfill. In this article, we’re going to untangle the debate on native v. web applications and consider how mobile advertising could...

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Lucas Oil - On the Edge application for the iPhone

Can’t get enough extreme sports?  Always looking to go faster?   Well now you can have the rush in the palm of your hand.   Keylime Tie is proud to announce, in partnership with Lucas Oil, the release of On the Edge for the iPhone platform. On the Edge is an edgy, exciting show that exposes SPEED viewers to a plethora of motorsports that do not usually have a chance to air on national television. The show features stock car racing, figure 8 racing, rock crawling, snowmobile racing on grass, wheel stand competitions, stock car train racing, Speed Truck's "Driven to Rock" an...

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SOPA and PIPA Reaction - The Day the Web Went Black

While SOPA (StopOnline Piracy Act) and PIPA (Protect IP Act) are not new topics, much of the general public was newly introduced to these terms Wednesday, January 18th 2012, as thousands of websites took a stand against the proposed legislation. SOPA / PIPA Overview At a high level SOPA and PIPA are proposed legislation, in the U.S. House of Representatives and Senate respectively, that would require search engines, advertisers, ISPs and other internet entities to regulate content and be responsible to remove allegedly infringing content. In theory, the ideas behind both bills are important and are recognized by many to be necessary in the fight against piracy, but the current versions are very broad. CNN has a great article, SOPA Explained: What it is and Why it Matters, while Marketing Land shares, What All Mark...

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New Facebook Insights for Page Admins

If you haven’t noticed already, Facebook has quietly introduced a new set of insight analytics for Facebook Page admins, which provides better detail on how well their stories engage their audience. ...

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How We Made a Fun Plush Angry Birds Game

We recently facilitated an on-site hackathon at a client's office, where the KeyLimeTie team came in and produced the event for them and served as facilitators while their employees developed their ideas. We decided to have a bit of fun with it, knowing that everyone needs a break after long hours of intensive coding and brainstorming. What if Angry Birds were real? Angry Birds has been called "the new Super Mario Bros." I'm hard pressed to find someone with a smartphone who hasn't played it. Since Rovio sells the plush Angry Bird characters, we decided to make the game a reality. The setup is surprisingly simple, though it took me a little searching to get it right. Instead of building a slingshot, we opted for a three person wate...

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How to Implement Social Sign-In - Summary From SocialDevCamp Chicago

Chris Grove, CTO This past weekend, I spoke at SocialDevCamp Chicago with developers about how to integrate social sign-in features into their webistes and apps. Here are some of the key points from the talk. What is "social sign-in?" Social sign-in features enable your website visitors to register for your website or application using an existing login of their choice, such as their Facebook, Google, or Twitter profile.  As a web developer, you can leverage a third party as an identity provider and at the same time you can reduce "login fatigue" for your users. Some...

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KeyLimeTie's Chris Grove to speak at SocialDevCamp Chicago on Social Sign-in

Chris Grove, CTO Chris Grove will be teaching developers how to build login sequences for applications using Twitter, Facebook, Google and other popular services. People suffer "login fatigue;" they've grown tired of being required to create a new username and password for each service they join. Grove's talk will show just how easy it is for developers t...

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Weighing Importance of SEO Factors - Periodic Table of SEO Elements

We receive our fair share of questions regarding Search, SEO, and Google. How can we get our site to rank higher? What is the most important SEO factor? There are many ideas, opinions, and explanations of what factors into the algorithms. View the full Periodic Table of SEO Elements on Search Engine Land A couple of months ago, the guys over at Search Engine Land put together this Periodic Table of SEO Elements. It’s a high level overview highlighting the most important factors in Content, H...

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Reframing the Mobile App vs. Mobile Web Debate

It's a debate that's raged since the first smartphones hit the market: should you develop native mobile applications, or web sites that are optimized for mobile devices?  The answer seems as elusive as ever.  The fact that we're still having the debate is itself something of an answer though; both are viable solutions. The debate is so often framed in either-or terms, however there's no reason you can't do both.  If you expect that you have customers who will download a mobile app, then you also have customers who will find your web site on a mobile browser.  A mobile-optimized web site is increasingly important for most businesses, and should be a starting point for anyone asking the question to begin with. A...

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KeyLimeTie CEO Chris Pautsch Quoted in Crain's Chicago Business

We're thrilled that our CEO, Chris Pautsch, was quoted in two separate Crain's Chicago Buisness articles surrounding mobile apps. Crain's approached Chris to comment on what works about the business applications area CEOs such as Billy Dec of Rockit Ranch Productions, Helmut Jahn (Murphy/Jahn), and Justin Seidenberg (Kiqstart Music) swear by. Here are the quotes, with links to articles: "A (video chat) app like Skype provides an extra layer of interaction that helps reinforce your message. If you have to air a grievance or a concern, a visual rendering can carry a lot more weight," says Chris Pautsch, CEO of KeyLimeTie LLC." Quoted in: The apps: Skype, GoogDocs || The user: Justin Seidenberg, owner, Kiqstart Music. "A...

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KeyLimeTie Recognized as one of Chicago's 101 Best and Brightest Companies to Work For

For the second year in a row KeyLimeTie has been named as one of "Chicago’s 101 Best and Brightest Companies to Work For" by the National Association for Business Resources (NABR). Here's a link to the press release we just issued about the honor. Receiving this award again further validates for us KeyLimeTie’s continued commitment to fostering a positive work environment where employees feel valued and can develop to their full potential. Results were determined based on the responses our employees gave to the survey dis...

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My First Hackathon - A Day at the Ji-V Hack with Team KeyLimeTie

Presenting Team KeyLimeTie's app at the Ji-V Hack This past weekend I attended my first hackathon: the Ji-V Hack. After a long day and a lot of fun, our team came in 2nd place. I learned a lot in the process and hope to participate in another hackathon soon. In the morning when I arrived, I first walked around and talked with a few of the other participants. Our team then assembled and we listened to the organizers describe what we needed to do. Team KeyLimeTie consisted of Richie (senior software engineer), Jennifer Wittman (designer) and me (software engineer). At the last minute, the organizers assigned us a new member—a beginner developer named Austin. ...

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What's New in iOS5?

Greetings from San Francisco! Chris Grove and I are at the Apple WWDC conference all week learning about all of the new features coming out from Apple very soon. In Monday’s Keynote, several things were announced including details on the new Lion OS, iOS5 and iCloud. As a participant of the conference, we received access to the iOS5 beta and there’s a lot of great new features. Here are some of the ones that are of particular interest. Notification Center The current notification system on the iPhone is pretty weak. There’s no way to review or respond to them individually and they interrupt whatever you’re doing (e.g. playing a game). With iOS5, all of your alerts are now in one place, including new emails, texts, friend requests and more. In addition, you can have stock quotes and weat...

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Windows Phone Rapidly Growing, App Development Opportunities

Consumers are showing increased interest in Windows Phone 7 devices, known for their fresh, intuitive user interfaces with a clean design. Microsoft is well poised as a contender in the smartphone market dominated by Apple and Google. At KeyLimeTie, we're seeing growing interest from clients a...

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New Windows Phone 7 App for Naperville Running Company

We're thrilled to announce the release the Naperville Running Company app for Windows Phone, based upon our earlier iOS version. The Naperville Running Company app allows users to calculate their run pace, view recent store news, upcoming events, and receive alerts on things related to the store. If you have Zune installed on your PC, you can download the app from the Marketplace. Microsoft invited KeyLimeTie COO Brian Pautsch (@brianpautsch) and CIO Peter Morano (@petermorano) to attend an intensive, week-long Windows Phone development accelerator where Microsoft made their WP7 developer trainers available to assist with projects, with the aim of releasing apps to the store that week. With Microsoft pushing development on the platform aggressively, KeyLimeTie is seeing more opportunity to reach customers on this intuitive platform that is a natural extension of the team's .NET development capabilities. ...

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Peter Morano to Present at American Press Institute in Washington, DC

Peter Morano, CIO KeyLimeTie CIO Peter Morano is scheduled to present his talk, "Developing a Successful Mobile Strategy" at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC. Pete's talk will discuss the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native application). Pete will share several important elements to consider when developing a mobile strategy, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach. ...

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Recap: Cross-Platform Mobile Development at the Mobile Visionary Roundtable

Chris Grove, CTO KeyLimeTie CTO Chris Grove served as a panelist this past month at the Mobile Visionary Roundtable for the Illinois Technology Association.  The roundtable focused on "cross-platform" app development, or developing apps for multiple operating systems including iPhone, Android, Windows, BlackBerry and others. In today's mobile ecosystem, developers have the option of developiong either "natively," (in the specific development environment and language for the corresponding poatform), or using a cross-platform development environment where the app is written in a single codebase and compiled for each target...

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KeyLimeTie Sponsors Microsoft Web Camps

Microsoft Web Camp Hackathon winners holding prize check from KeyLimeTie KeyLimeTie sponsored the Microsoft Web Camp for Chicago on May 26-27, hosted by Developer Evangelists Clark Sell and Brandon Satrom and drew over 300 attendees. The event is a part of a national series designed to allow people to learn to build websites using ASP.NET MVC, WebMatrix, OData and other Microsoft technologies. The first day of the Web Camp featured all-day sessions covering MVC 3.0, WebMatrix, jQuery, and HTML5. The second day featured hands-on sessions and a 24-hour hackathon sponsored in part by KeyLimeTie. Five teams survived the intense, 24-hour hackathon and presented to win their share of $2,500 in prizes that came from sponsors KeyLimeTie, Telerik, and Hackatopia. For more information on future Microsoft Web Camps, visit the Web Camps ...

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Twisted Maestro: Designing My First iPhone Game

As a Senior Software Developer at KeyLimeTie, my day-to-day work requires me to focus on some very technical issues. A typical day may include creating a REST web service, optimizing software for thread-safety and performance, or even critiquing open-source frameworks. Although these technical challenges are satisfying, I never really need to tap into my right-brain skills which include extensive graphic arts and music experience. In my free time I enjoy merging these technical and artistic sides and my latest project is the iPhone game I’ve branded as "Twisted Maestro." This easy to learn game presents a player with a piano-like device used for tes...

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Chris Grove at Mobile Visionary Roundtable on Cross-Platform App Development

Chris Grove, CTO KeyLimeTie's Chris Grove will serve on the panel for the Illinois Technology Association's Mobile Visionary Roundtable on Wednesday, May 18. The panel, moderated by Mobile Visionary Roundtable chair Alex Bratton and also featuring Ron Franczyk of Red Foundry, will cover cross-platform app development. Come and hear these experts discuss cross-platform development tools, native application development, and technical design concerns of building a cross-platform application. Date: Wednesday,...

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Google's +1 Experiment Adds Social Recommendations to Search

Google now goes to +1. Three weeks ago, Google announced the +1 button, an experiment that they hope incorporates social recommendations with search results. Since then, a portion of Google users have begun to see a +1 button next to their search results when logged into their Google accounts. If you don’t see it immediately, visit the Search Experiments section of Google Labs and enable this option. The +1 button allows you to inform other people in your network about a website you like by simply clicking a button. It works a lot like Facebook’s “Like Button,” but it does a little more. The +1 Button also influences how these sites show up in others’ search results. Plus, users can always undo a +1 if they didn’t mean to flag the site. The +1 button appears to the right of the search result title. Here youcan see the +1 icon as it appears after you recommend a link. The +1 button is still in an experimental stage. If you ...

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Move Over Like Button, Facebook Releases the Send Button

Last week, Facebook announced their new Send Button. Similar to the Like button seen on most up-to-date websites, the Send button connects the page you are currently visiting to your social network on Facebook. This helps make the web more "social" for users, and it also further secures Facebook's dominance as the most popular US website and most widely used social network. How does the Send Button work? It appears on a website just like the Like button. Instead of publishing a "Like" to your news feed, the Send Button allows you to send any Facebook friend group a private message with a lin...

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Parts Town Nominated for ITA CityLIGHTS Awards

KeyLimeTie is thrilled to announce that client Parts Town has been named a finalist for the Best Strategic Use of Technology category of the Illinois Technology Association CityLIGHTS Award! Voting is now open, so please visit the CityLIGHTS awards voting survey and cast your vote for Parts Town within the "Best Strategic Use of Technology" ca...

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SXSW Report: Radical Openness: Growing TED by Giving It Away

TED provides a forum to disseminate "Ideas worth spreading." In recent years, TED has grown leaps and bounds in popularity thanks to the organization making "TED Talks"—attention-grabbing and inspiring 18-minute videos by their renowned list of speakers—freely available on the web for anyone around the world to view. June Cohen, executive producer at TED, gave a talk at SxSW entitled Radical Openness: Growing TED By Giving it Away. She outlined the counter-intuitive steps that TED has taken over the past several years to open up the elite, private conference to the world. While conventional wisdom told them to treat the TED brand like a luxury and keep it scarce, they were driven by their singular goal of spreading ideas. Instead of devaluing the brand, opening TED content yielded ...

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SxSW Interactive 2011 Attendee Recap and Discussion April 6th at Illinois Technology Association

SxSW Interactive has received more than its fair share of press coverage in the past several weeks.  The blowout conference is billed as the "hip" place to be for new media companies, entrepreneurs, designers, developers, UX architects and social media mavens. Please join KeyLimeTie on Wednesday, April 6th from 3:00-5:00pm at the Illinois Technology Association, 200 S. Wacker Dr., 15th Floor for a SxSW Interactive 2011 Attendee Recap and Discussion b...

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SXSW Report: User Experience and Cross Platform App Development

At SXSW Interactive, Carlo Longino (@caaarlo), Community Manager for the Wireless Industry Partnership (WIP) talked about designing the user experience across platforms. You can View Carlo Longino's slides on Slideshare. "Cross-platform" today means more than the difference between an iPhone and an Android phone. There are many device types, ranging from desktops, laptop...

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SXSW Report: Federating the Social Web Panel

Panelists at the Federating the Social Web panel at SxSW 2011 Last weekend at SxSW, I attended the panel entitled Federating the Social Web, moderated by Evan Prodromou (StatusNet) and featuring Monica Wilkinson (SocialCast), Kevin Marks (MicroFormats.org), and Dan Peterson (Open Social, Google). They held a robust discussion about the standards and practices that are enabling interoperability between disparate social websites. The fundamental definition of a “federated" social web is ...

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KeyLimeTie at SXSW Interactive 2011

iPad Session from SxSW Interactive 2010 KeyLimeTie is attending SxSW Interactive for the second year in a row, to immerse ourselves in the latest technologies, meet with clients and partners, grow our business, and have a good time. This year, we're particularly interested in learning the latest in mobile and tablet user experience, social media as the field matures, and game theory. We'll be Live Tweeting Yep, like everyone else, we'll do our best to live-tweet the sessions we atte...

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Support Nate Pautsch in fundraising for St. Baldrick's (and make Chris shave his head)

Nate before shaving his head for St. Baldrick's. My nephew Nate is shaving his head again this year for the St. Baldrick's event at the Downers Grove High School on Friday, March 11. He's been growing his hair out since August and now is raising money from family and friends to donate to cancer research. When Nate's friend Mikayla was just 5 years old, she was diagnosed with a Wilms tumor, a form kidney cancer. During her treatment to overcome disease, she temporarily lost her hair, prompting Nate to volunteer his head for St. Baldrick's. This is the second time Nate is participating in t...

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Naperville Running Company iPhone App featured on Naperville Community Television (NCTV)

Kris Hartner of Naperville Running Company was interviewed by Naperville Community Television in a spot about mobile apps for retail. The segment featured the store's iPhone app, built by KeyLimeTie. Hartner describes how the app features an events calendar, links to register for an event, and has plans to add mobile shopping. The app receives 20-30 downloads per week—an impressive number for a local store. Watch the interview featuring Kris Hartner and the Naperville Running Company iPhone app by KeyLimeTie on the Naperville Television 17 website. Need an app for your company? We're happy to discuss how you can use a mobile app to help boost your brand by providing users entertaining content and fun experiences. Give us a call at 630.598.9000, and make sure to follow KeyLimeTie on Twitter.

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Reflections from UX4Good, a Designers' Hackathon to Solve Social Problems

Graphic Facilitation of the UX4Good concept by Brandy Agerbeck Last weekend I had the privilege of participating in UX4Good. KeyLimeTie enthusiastically signed on as the Livestream Sponsor, and I worked with the social media team that produced the livestream and liveblogging. UX4Good is self-described as a "wildly ambitious effort to design systemic solutions for some of the most vexing social challenges." Produced by our agency partners Manifest Digital, the weekend brought together 40 top user experience designers and 10 gifted visual designers to par...

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