Search Engine Optimization & Marketing (SEO & SEM)
Your web site is only as effective as it is findable. There, we said it. You can have the best design, the most intuitive user experience, and if people can't find your site it won't meet your objectives.
KeyLimeTie builds best practices for search engine optimization into every web project. We also offer ongoing SEO maintenance plans to our web design and development clients and practice search engine marketing as a standalone service.
What We Do:
We work with you to optimize your site for search engines using both organic (Natural SEO) techniques and paid search engine marketing practices such as Pay Per Click (PPC) advertising, context-sensitive ads, and social advertising.
Search Engine Optimization (SEO)
On-Page Optimization
- Search engine friendly pages
- Cleanly coded and include all essential title, description, ALT, & META tags
- Natural keyword optimized
- Optimized for page length and readibility
- Contain unique, non-spammy content
- Contain sufficient numbers of outbound links
- Have compliant HTML, CSS, and Javascript code
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Off-Page Optimization (Link Building)
- Research, negotiation, & acquisitions of link partners
- Inbound Link Monitoring & Reporting
- Anchor Text Optimization
- .GOV .EDU .ORG Link Campaigns
- Competitor Link Audits & Analysis
- Social Sharing & Bookmarking
- Anchor Text and Link Saturation Reports
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Search Engine Marketing (SEM), Pay Per Click (PPC), & Social Advertising
KeyLimeTie builds Pay Per Click (PPC), paid search, and social advertising campaigns optimized for both click-through rates and maximizing brand exposure. We build the campaign for you, explain our approach, execute, and report on results using industry-standard analytics and reporting methods.
We optimize your advertising mix across these popular networks:
- Google AdWords
- Google Content Network
- Yahoo! Search Marketing
- Microsoft adCenter
- Facebook Ads & Pages
- iSocket Content Network
How We Do It:
GRAPHIC: Strategy (What are my site's goals?) > Planning (What is the optimal mix? What are the key measurements? What is the timeframe?) > Execution > Reporting & Analytics > Retooling
Before beginning any SEO project, we listen to the primary goals you have for your web site. Is it to generate revenue through e-commerce? To build your brand? To build awareness that translates to offline sales, such as in a restaurant or brick-and-mortar store? Once we know your goals, we build a strategy and action plan for your search engine optimization, pay-per-click, and social advertising with the overall objective of making your site more findable and driving revenue.
Before engaging with you, we establish clear measurements for the project's success and meet to set expectations on what KeyLimeTie will be doing on your behalf with pre-established milestones and review timeframes.
Get Started
Want to get started on your search engine marketing? Give us a call at 630.598.9000 or send us a note at sales@keylimetie.com. We look forward to speaking with you.