Allstate Insurance | Field Survey App

Allstate Tablet App Used to Collect Potential Client Information at Festivals and Events

KeyLimeTie worked with the Allstate Innovation Lab to produce an iPad app that allows people to register for sweepstakes at events like public festivals and corporate conferences. The iPad app functioned by allowing participants to fill out their contact information and complete a brief survey. By using the app, Allstate decreased the cost of data entry involved at the event, which far outweighed the cost of producing the app.

KLT Tip: Why did we use the iPad? This handy device is the right size for the general public and easier for many people to type on, faster (than the iPhone). Plus, the larger devices are more difficult to steal at a booth in a congested area at large events.