Malibu Rum | Reveal Your Darkside

Malibu Rum Introduces Dark Rum with "Reveal Your Darkside" Tablet Application

KeyLimeTie worked with Malibu Rum to develop the “Reveal Your Darkside” tablet app. The application consisted of a quiz game that Malibu team members could use to interact with restaurant and bar goers. Once customers played the game, the tablet application offered them a drink deal or special depending on the current promotion.

KLT Tip: It’s a good idea to always offer an incentive to customers for interacting with your mobile applications. Use a special code so that you can track redemption and analyze the performance of your promotional apps.