Recently, a question was posed on LinkedIn as to whether or not a business should invest in a mobile app. The basis for the inquiry was to point out the efficiency of this mega-trend over other current and traditional methods.
The first thing a company needs to have before making this decision is a strategy, documenting what the objectives and goals are and the possible technologies that will accomplish them. In this blog post, we are going to look at the pros of creating mobile apps vs. responsive websites.
Here are three foundational pros of a Mobile App:
1. User Experience: Native apps have a better UX across the board. You should consider touch screen navigation, interactive features, and the incorporated use of other phone features such as GPS and cameras. You have so much to work with compared to other mobile optimized solutions...
KeyLimeTie is excited to announce that you helped us make it to Round 2 of the Intuit Small Business Big Game challenge! Thank you so much for all of your votes and support.
For Round 2, we have custom content that needs be created and uploaded to our profile page for the challenge. We also need you to keep voting on a daily basis to help us get to Round 3. Keep an eye out for updates on our page here, and thanks again for voting!
You can vote once a day, every day until Oct. 13 to help us make it to Round 3. The ultimate goal is winning a Super Bowl commercial!
We are so pumped that our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!
We feel like celebrating. What better place to hold a celebratory dinner this weekend in Chicago than Mastro's! Before you try to bribe the hostess into giving you a last minute reservation, check out our Restaurant Rave that was previously posted on MojoBistro's blog. Go Bears!
Mastro's Steakhouse, Chicago: Review by Kate Currin Seiferth
The first time we dined at Mastro’s on Dearborn in Chicago,
the server asked us if it was a special occasion. It wasn’t for us, but it was
clear why she asked. This place oozes sophistication with its polished finery,
high-end menu, high-class s...
Our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!
Now, we need your help to win! It's simple. Click here to visit the Chicago Innovation Award website, and vote for MojoBistro. Look for ...
Do you spend the majority of your time surfing the Internet
on a tablet, computer, or mobile device? When you visit your favorite website
on each of these gadgets does it look the same to you?
Many businesses are rethinking traditional
website design featuring a static homepage in favor of more modern websites
with a responsive homepage. What does the mean? This means that one website
works on all gadgets. Responsive website design is a logical next step in this mobile-crazed
world. Here is a quick breakdown of...
Our CEO Chris Pautsch talked to CEO Blog Nation about fun ways to put a spin on branding. Find out what he had to say by clicking here to read the article.
If you haven't already, make sure to friend us on Facebook and follow us on Twitter!
Vote once a day, every day for KeyLimeTie in the Intuit Small Business Big Game!
Our Business Story
KeyLimeTie was formed on the ambition of 2 brothers, Chris
and Brian Pautsch, who combined their years of industry experience into a
shared vision to build the boutique tech agency. Since 2007, they have grown
KeyLimeTie from humble beginnings with 3 employees to more than 30 employees,
while still keeping their employees and customers feeling like part of the
family. Chris and Brian are both on a first-name basis with KLT clients and
strive to remain available to speak with clients one-on-one. We were selected
as 1 of Chicago's 101 Best & Brightest Companies to Work For 3 years in a
Now go vote here for us each day until the contest is up so we can win a shot at a commercial during the BIG GA...
Are you looking to branch out and try a new dinner spot this weekend in the Chicago area? Then why not check out the Restaurant Raves by our partner company, MojoBistro. Here are three sample reviews of delicious Chicago restaurants, and we recommend you try at least one this weekend.
Twin Anchors Restaurant & Tavern, Lincoln Park:
Looking for a little bit ...
On Saturday, July 6, members of the KeyLimeTie team volunteered at the 2013 Naperville Ribfest. KeyLimeTie staff and their family members took control of a beverage tent for an afternoon shift to raise money for the annual event. The Naperville Ribfest is a community fundraiser organized by the Napervi...
Can you remember a day when you were not reliant on your smartphone? How many times a day do you pull your iPhone out of your pocket just to check the time? And, fancy timepieces are not the only technology to be taken over by Android phones and tablets. These days more and more people are giving up desktop computers and laptops to manage email, read books, and surf the web on the more portable and the more affordable technology such as smartphones and tablets.
Needless to say, this phenomenon is making mobile an extremely important part of your digital marketing strategy. Your business needs to have a mobile presence of some kind or another beyond your traditional website. If you are not already integrating mobile into your marketing plan and budget, the perfect time to start is now!
The top two ways to integrate mobile seamlessly in...
I’ve chronicled my life events via Instagram since a vacation to San Diego and Las Vegas back in October 2011. Instagram was a fabulous way to take photos of giant pandas and document debauchery (eating too much good food and drinking one too many margaritas by the Encore pool). Even now in 2013, I am still a loyal user of Instagram despite the plethora of new photography apps flooding into the app stores. These days, I even find myself opening Instagram more than Facebook and...
Among the rumors for the impending release of the next iPhone is color, color, color, and bigger screens. Personally, we are hoping for a key lime version! Is that too much to ask?
At this year’s WWDC, Apple unveiled plans for a stacked iOS 7 release. Apple calls it simplicity—bringing order to complexity. We call it refreshed and cool. They say iOS 7 is completely new yet instantly familiar. We say we can’t wait to try it out!
We are really excited about the “Apps Near Me” feature being released with iOS 7. Say you are downtown Chicago near Grant Park and Museum Campus, this new feature will recommend app...
Whether a small company needs an affordable mobile app
solution or a large corporation wants an interactive website for their annual
sales meeting, KeyLimeTie is ready to tackle the project. Located in Downers
Grove, Illinois, KeyLimeTie specializes in building custom web and mobile
technologies to help other company’s excel in their busin...
Partnering with small companies to create custom web
technology in order to build their brand awareness and engage their customers
is KeyLimeTie’s strength. KeyLimeTie is a full-service design, development, and
digital strategy agency speci...
Nate Pautsch, son of KeyLimeTie Co-Founder & CEO Chris Pautsch, has participated in the St. Baldrick's Foundation Shave-a-thon for the last four years in honor of his friend Mikayla Sweeney. Nate met Mikayla, who was diagnosed with kidney cancer at the age of 5, at school, and the pair became fast friends. Since then, Nate continues to shave his head to rais...
In the spirit of its namesake, the Chicago Innovation Awards has partnered with interactive design agency KeyLimeTie, to introduce a free iPhone app to facilitate mobile voting for this years The People’s Choice Award – an award category designed to allow the public to cast their votes for their favorite innovation of the year.
“We’re excited to be able to open up the voting to more people with this state-of-the-art mobile app developed by KeyLimeTie,” said Luke Tanen, Executive Director of the Chicago Innovation Awards, “It’s wonderful to have something so innovative be used to vote on things that are also so innovative.”
Magazine recently named KeyLimeTie to its 2012 Inc. 5000 List, an exclusive ranking
of the nation's fastest-growing private companies in the US. Ranked at No. 2171,
KeyLimeTie joins 240 other Chicago area-based companies, including customers Authentify,
PLS Financial Services, Parts Town and Meatheads, among other
prominent brands featured on this year’s list.
“Being recognized by Inc. Magazine is a significant accomplishment and designation
that we aspired to achieve when we started KeyLimeTie 5 years ago” said ...
For the third consecutive year KeyLimeTie has been named one of Chicago's 101 Best and Brightest Companies to Work For™ by the National Association for Business Resources (NABR). The award recognizes Chicago-area businesses that display a commitment to excellence in their human resources practices and employee enrichment.
“We are delighted and honored to be included in this list of Chicago’s premier workplaces,” said Chris Pautsch, Co-Founder and CEO of KeyLimeTie. “Being recognized as a best place to work is significant because it’s decided by our employees, and they are the people who make the difference in our business every single day.”
The Best and Brightest Companies to Work For competition is a program of the National Association for Business Resources and is presented annually thro...
Today, on our 5th anniversary at KeyLimeTie, we’re excited to announce another excellent product. MojoBistro, built especially for restaurants, lets individuals and organizations create and maintain their own customer-centric mobile apps and websites.
Have you considered an iPhone, Android, or Windows app or mobile website for your restaurant? Today, in May 2012, there’s more reason than ever to join the mobile revolution.
Specifically designed with restaurants in mind, our unique set of features showcases the menu, increases reservations, offers an ordering solutions, connects users with your location wherever they are, and intera...
Is your company considering creating a web or mobile application? Whether you’re in the beginning or end stage of the mobile development process, with the proper outreach, you’re poised to connect with mobile and smartphone users across the US and internationally. More and more, customers are looking for solutions to daily challenges that your business may be able to fulfill.
In this article, we’re going to untangle the debate on native v. web applications and consider how mobile advertising could affect your business. Also, we provide insight into why these two mobile options are essential in connecting with your mobile consumers using recent analyses.
What’s the difference?
There are several major differences between native and web applications. The most signif...
Can’t get enough extreme sports? Always looking to go faster? Well now you can have the rush in the palm of your hand. Keylime Tie is proud to announce, in partnership with Lucas Oil, the release of On the Edge for the iPhone platform.
On the Edge is an edgy, exciting show that exposes SPEED viewers to a plethora of motorsports that do not usually have a chance to air on national television. The show features stock car racing, figure 8 racing, rock crawling, snowmobile racing on grass, wheel stand competitions, stock car train racing, Speed Truck's "Driven to Rock" and street drag racers reaching speeds of 200 miles per hour.
This new app allows users the ability to catch up on previous episodes from past seasons or have quick access of the upcoming show schedule. They can also learn more about the cast through the bios section or purchase official On the Edge merchandise.
Click here to download the On the Edge application from iTunes.
While SOPA (StopOnline Piracy Act) and PIPA (Protect IP Act) are not new topics,
much of the general public was newly introduced to these terms Wednesday,
January 18th 2012, as thousands of websites took a stand against the
SOPA / PIPA Overview
At a high level SOPA
and PIPA are proposed legislation, in the U.S. House of Representatives and
Senate respectively, that would require search engines, advertisers, ISPs and
other internet entities to regulate content and be responsible to remove
allegedly infringing content. In theory,
the ideas behind both bills are important and are recognized by many to be
necessary in the fight against piracy, but the current versions are very broad.
CNN has a great
article, SOPA Explained: What it is and Why it Matters, while Marketing Land
shares, What All Marketers Need To Know About SOPA - The Stop Online Piracy Act. In addition to the
If you haven’t noticed already, Facebook has quietly introduced a new set of insight analytics for Facebook Page admins, which provides better detail on how well their stories engage their audience.
The update makes it easier for users to interpret the data and includes great visuals to display user interactions and total reach of the content. One of the new data points ‘People Talking About This’, informs page admins the number of people who created a story about your page.
Upon initial login, page admins will be alerted to take a 5 step tour of the new layout and get themselves familiar with the new data. If you have already “skipped” the tour or want to take it again it is always available to you from the settings dropdown in the top right corner.
Below is a quick snapshot o...
We recently facilitated an on-site hackathon at a client's office, where the KeyLimeTie team came in and produced the event for them and served as facilitators while their employees developed their ideas. We decided to have a bit of fun with it, knowing that everyone needs a break after long hours of intensive coding and brainstorming.
What if Angry Birds were real?
Angry Birds has been called "the new Super Mario Bros." I'm hard pressed to find someone with a smartphone who hasn't played it. Since Rovio sells the plush Angry Bird characters, we decided to make the game a reality.
The setup is surpri...
Chris Grove, CTO
This past weekend, I spoke at SocialDevCamp Chicago with developers about how to integrate social sign-in features into their webistes and apps. Here are some of the key points from the talk.
What is "social si...
Chris Grove, CTO
Chris Grove will be teaching developers how to build login sequences for applications using Twitter, Facebook, Google and other popular services. People suffer "login fatigue;" they've grown tired of being required to create a new username...
We receive our fair share of questions regarding Search, SEO, and Google. How can we get our site to rank higher? What is the most important SEO factor? There are many ideas, opinions, and explanations of what factors into the algorithms.
View the full Periodic Table of SEO Elements on Search Engine Land
A couple of months ago, the guys over at Search Engine Land put together this Periodic Table of SEO Elements. It’s a high level overview highlighting the most important factors in Content, HTML, Architecture, Linking, Social, Trust, and Personal, and also notes things not to do to avoid negative consequences.
It's a debate that's raged since the first smartphones hit the market: should you develop native mobile applications, or web sites that are optimized for mobile devices? The answer seems as elusive as ever. The fact that we're still having the debate is itself something of an answer though; both are viable solutions.
The debate is so often framed in either-or terms, however there's no reason you can't do both. If you expect that you have customers who will download a mobile app, then you also have customers who will find your web site on a mobile browser. A mobile-optimized web site is increasingly important for most businesses, and should be a starting point for anyone asking the question to begin with.
Ask the Right Question
But the real question, from a technology perspective, is how to expose more sophisticated functionality to your mobile custome...
We're thrilled that our CEO, Chris Pautsch, was quoted in two separate Crain's Chicago Buisness articles surrounding mobile apps. Crain's approached Chris to comment on what works about the business applications area CEOs such as Billy Dec of Rockit Ranch Productions, Helmut Jahn (Murphy/Jahn), and Justin Seidenberg (Kiqstart Music) swear by.
Here are the quotes, with links to articles:
"A (video chat) app like Skype provides an extra layer of interaction that helps reinforce your message. If you have to air a grievance or a concern, a visual rendering can carry a lot more weight," says Chris Pautsch, CEO of KeyLimeTie LLC." Quoted in: The apps: Skype, GoogDocs ...
For the second year in a row KeyLimeTie has been named as one of "Chicago’s 101 Best and Brightest Companies to Work For" by the National Association for Business Resources (NABR). Here's a link to the press release we just issued about the honor.
Receiving this award again further validates for us KeyLimeTie’s continued commitment to fostering a positive work environment where employees feel valued and can develop to their full potential. Results were determined based on the responses our employees gave to the survey distributed by NABR. As CEO and Co-Founder, I'm happy knowing employees expressed their enjoyment of working at KeyLimeTie in such a way that allowed us to receive this award again.
Presenting Team KeyLimeTie's app at the Ji-V Hack
This past weekend I attended my first hackathon: the Ji-V Hack. After a long day and a lot of fun, our team came in 2nd place. I learned a lot in the process and hope to participate in another hackathon soon.
In the morning when I arrived, I first walked around and talked with a few of the other participants. Our team then assembled and we listened to the organizers describe what we needed to do. Team KeyLimeTie consisted of Richie (senior software engineer), Jennifer Wittman (designer) and me (software engineer). At the last minute, the organiz...
Greetings from San Francisco! Chris Grove and I are at the Apple WWDC conference all week learning about all of the new features coming out from Apple very soon. In Monday’s Keynote, several things were announced including details on the new Lion OS, iOS5 and iCloud. As a participant of the conference, we received access to the iOS5 beta and there’s a lot of great new features. Here are some of the ones that are of particular interest.
Consumers are showing increased interest in Windows Phone 7 devices, known for their fresh, intuitive user interfaces with a clean design. Microsoft is well poised as a contender in the smartphone market dominated by Apple and Google. At KeyLimeTie, we're seeing growing interest from clients as well, and are engaged in several projects to take existing iOS and Android apps and build WP7 versions of them.
Analysts have projected that WP7 could overtake the iPhone's marketshar...
We're thrilled to announce the release the Naperville Running Company app for Windows Phone, based upon our earlier iOS version. The Naperville Running Company app allows users to calculate their run pace, view recent store news, upcoming events, and receive alerts on things related to the store. If you have Zune installed on your PC, you can download the app from the Marketplace.
Microsoft invited KeyLimeTie COO Brian Pautsch (@brianpautsch) and CIO Peter Morano (@petermorano) to attend an intensive, week-long Windows Phone development accelerator where Microsoft made their WP7 developer trainers available to assist with projects, with the aim of releasing apps to the store that week. With Microsoft pushing development on the platform aggressively, KeyLimeTie is ...
Peter Morano, CIO
KeyLimeTie CIO Peter Morano is scheduled to present his talk, "Developing a Successful Mobile Strategy" at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.
Pete's talk will discuss the inevitab...
Chris Grove, CTO
KeyLimeTie CTO Chris Grove served as a panelist this past month at the Mobile Visionary Roundtable for the Illinois Technology Association. The roundtable focused on "cross-platform" app development, or developing apps for multiple operating systems including iPhone, Android, Windows, BlackBerry and others.
In today's mobile ecosystem, developers have the option of developiong either "natively," (in the spec...
Microsoft Web Camp Hackathon winners holding prize check from KeyLimeTie
KeyLimeTie sponsored the Microsoft Web Camp for Chicago on May 26-27, hosted by Developer Evangelists Clark Sell and Brandon Satrom and drew over 300 attendees. The event is a part of a national series designed to allow people to learn to build websites using ASP.NET MVC, WebMatrix, OData and other Microsoft technologies.
The first day of the Web Camp featured all-day sessions covering MVC 3.0, WebMatrix, jQuery, and HTML5. The second day featured hands-on sessions and a 24-hour hackathon sponsored in part by KeyLimeTie. Five teams survived the intense, 24-hour h...
As a Senior Software Developer at KeyLimeTie, my day-to-day work requires me to focus on some very technical issues. A typical day may include creating a REST web service, optimizing software for thread-safety and performance, or even critiquing open-source frameworks. Although these technical challenges are satisfying, I never really need to tap into my right-brain skills which include extensive graphic arts and music experience.
In my free time I enjoy merging these technical and artistic sides and my latest project is the iPhone game I’ve branded as "Twisted Maestro." This easy to learn game presents a play...
Chris Grove, CTO
KeyLimeTie's Chris Grove will serve on the panel for the Illinois Technology Association's Mobile Visionary Roundtable on Wednesday, May 18. The panel, moderated by Mobile Visionary Roundtable chair Alex Bratton and also featuring Ron Franczyk of Red Foundry, will cover cross-platform app development. Come and hear these experts discuss cross-platform development tools, native application development, and technical design conc...
Google now goes to +1.
Three weeks ago, Google announced the +1 button, an experiment that they hope incorporates social recommendations with search results. Since then, a portion of Google users have begun to see a +1 button next to their search results when logged into their Google accounts. If you don’t see it immediately, visit the Search Experiments section of Google Labs and enable this option.
The +1 button allows you to inform other people in your network about a website you like by simply clicking a button. It works a lot like Facebook’s “Like...
Last week, Facebook announced their new Send Button. Similar to the Like button seen on most up-to-date websites, the Send button connects the page you are currently visiting to your social network on Facebook. This helps make the web more "social" for users, and it also further secures Facebook's dominance as the most popular US website and most widely used social network.
How does the Send Button work? It appears on a website just like the Like button. Instead of publishing a "Like" to your news feed, the Send Button allows you to send any Facebook friend group a private message with a link to the current web page. For website owners, the Send Button makes it much easier for visitors to share your content directly with the people who are most interested.
KeyLimeTie is in...
KeyLimeTie is thrilled to announce that client Parts Town has been named a finalist for the Best Strategic Use of Technology category of the Illinois Technology Association CityLIGHTS Award!
Voting is now open, so please visit the CityLIGHTS awards voting survey and cast your vote for Parts Town within the "Best Strategic Use of Technology" category before voting ends on April 29, 2011. Winners...
TED provides a forum to disseminate "Ideas worth spreading." In recent years, TED has grown leaps and bounds in popularity thanks to the organization making "TED Talks"—attention-grabbing and inspiring 18-minute videos by their renowned list of speakers—freely available on the web for anyone around the world to view.
June Cohen, ...
SxSW Interactive has received more than its fair share of press coverage in the past several weeks. The blowout conference is billed as the "hip" place to be for new media companies, entrepreneurs, designers, developers, UX architects and social media mavens.
Please join KeyLimeTie on Wednesday, April 6th from 3:00-5:00pm at the Illinois Technology Association, 200 S. Wacker Dr., 15th Floor for...
At SXSW Interactive, Carlo Longino (@caaarlo), Community Manager for the Wireless Industry Partnership (WIP) talked about designing the user experience across platforms. You can View Carlo Longino's slides on Slideshare.
"Cross-platform" today means more than the difference between an iPhone and an Android phone. There are many device types, ranging from desktops, laptops, smartphones, tablets, TV...
Panelists at the Federating the Social Web panel at SxSW 2011
Last weekend at SxSW, I attended the panel entitled Federating the Social Web, moderated by Evan Prodromou (StatusNet) and featuring Monica Wilkinson (SocialCast), Kevin Marks (MicroFormats.org), and Dan Peterson (Open Social, Google). They held a robust discussion about the standards and practices that are enabling interoperability between disparate social websites.
The fundamental definition of a “federated" social web is that there is no single source of an...
iPad Session from SxSW Interactive 2010
KeyLimeTie is attending SxSW Interactive for the second year in a row, to immerse ourselves in the latest technologies, meet with clients and partners, grow our business, and have a good time. This year, we're particularly interested in learning the latest in mobile and tablet user experience, social media as the field matures, and game theory.
We'll be Live Tweeting
Yep, like everyone else, we'll do our best to live-tweet the sessions we attend. If you're not attending SxSW and want a glimpse, follow @KeyLimeTie this weekend for tidbits of what we're experiencing.
Nate before shaving his head for St. Baldrick's.
My nephew Nate is shaving his head again this year for the St. Baldrick's event at the Downers Grove High School on Friday, March 11. He's been growing his hair out since August and now is raising money from family and friends to donate to cancer research.
When Nate's friend Mikayla was just 5 years old, she was diagnosed with a Wilms tumor, a form kidney cancer. During her treatment to overcome disease, she temporarily lost her hair, prompting Nate to volunteer his head for St. Baldrick's. This is the second time Nate is participating in this charitable event.
Make Chris shave his head, too!
Nate is just over halfway to his goal of raising $3,000; if you need some extra encouragement, Chris Pautsch, my brother and co-founder of KeyLimeTie, has agreed to shave his head if his son Nate reaches $3,000. Click the
You can donate online via Nate's St. Baldricks' Foundation page or by calling 888.899.BALD.
Kris Hartner of Naperville Running Company was interviewed by Naperville Community Television in a spot about mobile apps for retail. The segment featured the store's iPhone app, built by KeyLimeTie.
Hartner describes how the app features an events calendar, links to register for an event, and has plans to add mobile shopping. The app receives 20-30 downloads per week—an impressive number for a local store.
Watch the in...
Graphic Facilitation of the UX4Good concept by Brandy Agerbeck
Last weekend I had the privilege of participating in UX4Good. KeyLimeTie enthusiastically signed on as the Livestream Sponsor, and I worked with the social media team that produced the livestream and liveblogging.
UX4Good is self-described as a "wildly ambitious effort to design systemic solutions for some of the most vexing social challenges....
KeyLimeTie is a full-service design, development & digital strategy agency, helping clients communicate more effectively and intimately with their customers through interactive marketing channels.
Specializing in web and mobile application development across a variety of platforms, KeyLimeTie provides content management, ecommerce, and custom application solutions, while also assisting customers with social media campaign and reputation management.