Peter Morano to Present at American Press Institute in Washington, DC

Peter Morano Peter Morano, CIO

KeyLimeTie CIO Peter Morano is scheduled to present his talk, "Developing a Successful Mobile Strategy" at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.

Pete's talk will discuss the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native application). Pete will share several important elements to consider when developing a mobile strategy, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.

As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley, within five years, more users will connect to the web via mobile devices than desktop computers.

Mr. Morano has been a featured speaker for the Knapp Entrepreneurship Center’s Lecture Series at the Illinois Institute of Technology in Chicago. He is a graduate of DePaul University with a B.S. degree and an M.A. degree in economics.