Partnering with small companies to create custom web
technology in order to build their brand awareness and engage their customers
is KeyLimeTie’s strength. KeyLimeTie is a full-service design, development, and
digital strategy agency specializing in web and mobile technologies across a
variety of platforms. When Naperville Running Company, a boutique store that
specializes in running shoes and guidance, wanted to create a suite of mobile
applications as well as an optimized mobile website, they enlisted KeyLimeTie
to be their technology partner.
“Running is more than just a hobby to dedicated enthusiasts
these days and that includes me,” said Brian Pautsch, co-founder and president
of KeyLimeTie. “Some people live and breathe running, it’s gone way beyond a
daily jog into a lifestyle. And, we wanted to create a mobile app for clients
of the Naperville Running Company that they could incorporate into their daily
Naperville Running Company partnered with KeyLimeTie to
launch an app that would offer a benefit to their community of running clients.
The result is mobile apps for iPhone, Android, and Windows phones that provide
the latest news and events from the running store as well as a pace and time
calculator. Dedicated customers of the store who like to attend the running
clinics and special store events can stay up to date with the mobile app’s
events calendar and latest news feeds. The highlight of the app is the pace
calculator that allows users to input their desired distance and anticipated
time in order to calculate pace or key desired distance and pace to determine
how long their run will take.
The Naperville Running Company’s mobile app is aptly called
the NRC Runner app, and it is available for download in the App Store for
iPhone, Google Play for Android, or the Windows Phone store.
In addition to the mobile apps, KeyLimeTie also developed a
mobile optimized website for Naperville Running Company. Now, when smartphone
users browse the Naperville Running Company website on their mobile phone
browsers, they will view the mobile optimized version of the website which is
much easier to navigate. The mobile experience makes it easier and quicker to
find information on the Naperville Running Company website such as the next
running clinic or information for a 5K race.
“We listen to the needs of our customers in order to create
a mutually beneficial product for both the client and their customers,” said
Pautsch. “We aim to create custom and affordable mobile apps for companies of
KeyLimeTie is a full-service design, development & digital strategy agency, helping clients communicate more effectively and intimately with their customers through interactive marketing channels.
Specializing in web and mobile application development across a variety of platforms, KeyLimeTie provides content management, ecommerce, and custom application solutions, while also assisting customers with social media campaign and reputation management.