Do you spend the majority of your time surfing the Internet
on a tablet, computer, or mobile device? When you visit your favorite website
on each of these gadgets does it look the same to you?
Many businesses are rethinking traditional
website design featuring a static homepage in favor of more modern websites
with a responsive homepage. What does the mean? This means that one website
works on all gadgets. Responsive website design is a logical next step in this mobile-crazed
world. Here is a quick breakdown of website types for the beginner:
[Traditional Website] If your favorite website
appears on your iPhone Internet browser as a mini-version of the way it views
on your computer, then the business has a traditional website.
[Mobile Optimized Website] If the website appears
similar to the way it appears on your computer but in a more visually appealing
and organized manor, most likely the business has optimized their original
website to appear more user-friendly on mobile devices.
[Responsive Website Design (RWD)] If the website
appears eerily similar yet slightly different on each device you surf the
Internet on, then the website is most likely built with responsive design. Good
Examples: Culver’s, Starbucks, Grey Goose.*
The easiest way to test a website to see if it is a
responsive design is to grab the bottom right hand corner of the web browser
and slowly and steadily drag it to the left. Responsive design is built with
fluid grids allowing the website to respond quickly to the size the user makes
the browser window. Thus, appearing on all devices in the most user-friendly
and eye-catching manor. Responsive design adapts design to device and ultimately
enhances the user experience.
Additional benefits of responsive
design include allowing for a single source of content resulting in less
development costs and less maintenance as well as the convenience of building
the website one time and having it work with a consumer’s mobile phone, tablet,
and computer. Are you interested in exploring the world of responsive design?
Contact us today!
some of our staff’s favorite responsive web designs, but these sites were not
created by us.
KeyLimeTie is a full-service design, development & digital strategy agency, helping clients communicate more effectively and intimately with their customers through interactive marketing channels.
Specializing in web and mobile application development across a variety of platforms, KeyLimeTie provides content management, ecommerce, and custom application solutions, while also assisting customers with social media campaign and reputation management.