AAA
PROJECT OVERVIEW
AAA (American Automobile Association)
Motoring & Leisure Travel
Web Development, Mobile Apps, UX Design, SEO
KeyLimeTie
Multi-platform digital transformation for America's largest motoring and leisure travel organization. KeyLimeTie delivered web platforms and native mobile apps across multiple AAA regions, serving millions of members with personalized digital experiences.
Serving Millions Across Regions
AAA needed to serve millions of members across multiple regions with personalized digital experiences. Each region had unique requirements, branding guidelines, and service offerings. The challenge was to create a scalable digital ecosystem that could accommodate regional variations while maintaining a cohesive member experience across web and mobile platforms.
Web Platform & Native Apps
KeyLimeTie built a comprehensive web platform along with native iOS and Android applications for the AAA Discounts & Rewards program. Members can browse and redeem exclusive discounts, discover deals from partner businesses, and track their savings over time. The platform features location-based deal discovery, personalized recommendations, and seamless integration with existing AAA membership systems.
Full Website Redesign
For AAA New York, KeyLimeTie executed a complete website redesign from the ground up. Our team handled the full lifecycle including requirements gathering, detailed sitemap development, comprehensive wireframing, and responsive design implementation. The result was a modern, member-centric website that streamlined access to roadside assistance, travel planning, insurance services, and member benefits.
Eight-State Regional Platform
KeyLimeTie developed a comprehensive eight-state regional website for AAA Auto Club Group. The platform features an advanced branch and agent search system, SEO-optimized location pages for every office and service center, and custom email templates for member communications. The search functionality enables members to find the nearest branch, schedule appointments, and connect with local agents — all within a unified, responsive experience.
